The Radio Equalizer: Brian Maloney

19 March 2006

Phoenix, Liberal Talk Radio, New Times

'MOM, HE HIT ME!'

Conspiracy-Wielding Phoenix Lib Talk Backers Scolded





From a very unlikely place, Air America Radio's Phoenix backers faced a print media scolding this week.

Aimed right at the tinfoil hat-wearing crowd, the "progressive" weekly tabloid Phoenix New Times cut right through the rampant conspiracy theories now used to explain Air America's Valley of the Sun demise.

While remaining firmly on the left, the paper essentially advised former staffers and fans to get a fast grip on reality.

Here's an excerpt:


The Bird thinks that the only thing more unfortunate than the death of Air America Phoenix is the whining and bitch-fighting that's taken place since the liberal radio station's funeral.

Former employees of Air America Phoenix are as busy slinging mud and pointing fingers as they are scrambling to relaunch their hyper-liberal chat station with one of those "save our sunk ship" fund-raising sites -- behavior that The Bird thought liberal radio types were way above.

Wrong. The guys from Air America's Phoenix affiliate -- home to famed chat hosts Charles "Fearless Talk Radio" Goyette and lefty Ed Schultz, and found on the AM dial at KXXT 1010 until March 1, when the station's new owners, Denver-based religious broadcasters Communicom, switched to an all-Jesus format -- are taking the sort of self-pitying "Mom, he hit me!" stance so popular with, well, conservative Christians.

"Air America's Phoenix station was taken off the air by a Christian broadcasting company," according to the group's woe-is-me Web site (www.saveairamericaphoenix.com), which goes on to beg for $500,000 in donations from former listeners.


Please. As much as The Bird enjoys a good conspiracy theory, and as much as it enjoys going after big-bucks-corrupted Christians, even a pretend pigeon can tell that this is merely a case of someone with a bigger pile of dough buying out a little guy who couldn't say no.

Air America Phoenix's former station manager Robert J. Christy agrees.

"There's no conspiracy here," he moaned to The Bird. "S**t happens. Like a radio station gets offered a ton of money and decides to sell. There's nothing surprising about that. Everyone knew what was happening."

Not so, said former Air America employee Jeff Farias, who produced the station's Mike Newcomb Show and co-hosted a weekend chat fest with The Bird's favorite legislative lefty, state Representative Kyrsten Sinema (see "Howl of Sanity," March 9). "We were as shocked as our listeners. We found out the night we went off the air, when Ed Schultz announced on his show that he was going off the air in Phoenix."

"B*****t!" Christy squawked to this foul fowl. "These naive people that I gave paychecks to think they're smarter than I am. They don't know what it takes to put up a successful broadcasting business. Fifty-dollar donations from listeners aren't enough to finance a station -- the bank will throw their ass out the door!"


Christy hasn't given up, however, as the story continues:


But the former Air America-ers won't need a bank, if all goes according to their plan. "We're going to find a rich Democrat," Farias explained to The Bird. "We've already found a station in town that we can lease for a year. We had a meeting with our attorneys, and now we're looking for that wealthy Dem who wants to bankroll a radio station."


Hey, if these guys can get liberal talk radio back on the air in Phoenix, the Radio Equalizer thinks they should go for it. And if they've found a way to make it viable, who are we to stop them?

But why bother to re-affiliate with Air America?

From our perspective, it appeared KXXT's local programming garnered the most publicity and listener support. So why not stick with what worked best?

We'll be watching this one.

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7 Comments:

  • What smedge said seems to be correct. Some stations can make more money with lower ratings, by selling time , rather than just selling ads on programs that they play. So when a station
    like KXXT in Phoenix changed ownership/formats, it doesn't mean that there wasn't a market for liberal talk radio, or that the liberal talk format could not make money in Phoenix. The people running the station (KXXT) reported that they were profitable within the first 9 months on the air there.

    As far as Otto's comparison to Fox news radio; He says that if Fox was loosing money with Fox news radio programming, he'd have a hard time believing they would stick with it, and expand it. I wouldn't have a hard time believing that. How long did it take for Fox-News TV to make money? How much did Fox have to put into that venture, before they saw a return on their investment?

    I also disagree with Otto's view that liberal talk radio is America-bashing and conspiracy theories for some fringe element. I find many of the shows to be very informative, and helpful in sifting through misinformation promulgated by other media sources.

    Regarding Brian's article on KXXT:
    I think it would be fair to say that not everyone knew exactly what would happen after the change in ownership at KXXT. The new owners gave Bob Christy extra time to find a new home for the programming in Phoenix. Something he has not yet been able to do. There was a thread at radio-info.com http://www.radio-info.com/mods/board?Post=667857&Board=phoenix
    That discussed a special announcement at the listener appreciation party February 28th. Some had speculated this would be when a new home for the format would be announced. Obviously that didn't end up being the case, though it certainly wasn't clear beforehand, what the final outcome would be.

    By Blogger Ezsuds, at 20 March, 2006 03:20  

  • ezsuds81 asked:

    "How long did it take for Fox-News TV to make money? How much did Fox have to put into that venture, before they saw a return on their investment?"

    From a brief scan of its financial history, it appears that Fox News became operationally profitable about 4-1/2 years after launching in September 1996, which I believe is pretty fast in the cable-TV world given its much higher costs.

    The time required to achieve profitability in radio is much shorter (9 months if AAR's Phoenix affiliate's claims of having done so is any indication, and probably 12-24 months more typically.) For AAR itself, it would be much easier to tell how they're doing if they would simply make their financial data public.

    This has got to be some kind of record for the comments on Brian's blog - four on-topic posts in a row (so far!) without the usual appearance of the "inequalizers."

    By Blogger Ironman, at 20 March, 2006 10:12  

  • B.M. is such a dope. He goes and puts up a cartoon pic of Montgomery Burns, not realizing that said voice of Burns, Harry Shearer, is guesting tonight on the Majority Report radio show on Air America. Ahh, the greatness of satellite radio. And the pettiness of B.M.

    By Blogger @whut, at 20 March, 2006 22:15  

  • Looks like six comments is the limit before they arrive....

    smedge,

    Good points all. I think what you observed with Fox News Radio's content though isn't necessarily a unique weakness. I believe the various news organizations are migrating to editorial policies where they have heavier coverage of fewer stories. Given Fox's shorter institutional life, it's just more obvious - they just don't have the large staffs that their much older competitors have accumulated over the years.

    By Blogger Ironman, at 20 March, 2006 22:29  

  • What's with this serious talk? This is the supreme-o lampoon-ready place.

    Who cares about all the dour, pinch-faced right-winger talk show hosts without a sense of humor?

    but I've listened to AAR quite regularly and it was depressing. Unlike my favorite conservative shows, AAR programs were constantly painting a bleak (and frankly, not accurate) picture of America.

    Please, name one righty host who has a sense of comedic timing approaching that of anything the left has to offer; this includes any sidekicks. Corn-pone humor does not count.

    Oh yeah, I think I get it. By painting a glowing portrait of America, you can't be bothered to say anything remotely entertaining, or funny. Somebody might think you hate the USA.

    By Blogger @whut, at 21 March, 2006 00:34  

  • "We were as shocked as our listeners. We found out the night we went off the air, when Ed Schultz announced on his show that he was going off the air in Phoenix."

    That is an obvious lie. The sale of the station had been announced months earlier. In late January, MSNBC reported (unfortunately the article has expired):

    "The employees are hanging on because they hope Christy can get a deal done to buy a new station to keep Air America alive in the Valley."

    The new owners allowed Christy a month to find a new station. During the last few weeks, almost all of the local shows mentioned the impending demise of the network in the Valley of the Sun.

    By Blogger Pat, at 22 March, 2006 17:25  

  • Brian, All,

    It would appear that AAR will be back on the air in Phoenix:


    Air America Radio has found a new home in the Valley.

    The liberal-talk network will debut Monday on KPHX-AM (1480).

    Nova M Radio, a company headed by Valley radio personality Mike Newcomb and Air America founders Sheldon and Anita Drobny, will lease the radio station.

    Newcomb's nationally syndicated show will air from 6 to 9 a.m., followed by Air America programming.

    Air America previously was heard on KXXT-AM (1010), but the station changed ownership and switched formats this month.

    "There was a palpable sense of loss in the community," said Newcomb, who takes over as general manager at KPHX.

    "To pull this off is a great victory."


    KPHX 1480 AM is a former Phoenix affiliate of All Comedy Radio, having dropped the format in favor of a "Music of Your Life" adult standards programming in February. AAR has been negotiating with the station since late last year. The station has had a history of low ratings.

    More:

    Recent Interview with Mike Newcomb

    Nova M Radio

    Sheldon Drobny on saving AAR in Phoenix

    Announcement on Save Air America Phoenix

    By Blogger Ironman, at 28 March, 2006 08:58  

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