The Radio Equalizer: Brian Maloney

26 August 2007

Keith Olbermann Makes NBC Primetime Debut, Bill O'Reilly


Will Unhinged Host Self-Promote, Or Simply Bash Rivals?

With an unprecedented primetime opportunity to show his stuff on NBC tonight, will Keith Olbermann take the opportunity to prove himself, or merely waste it furthering his all- consuming anti- O'Reilly agenda?

While a true professional would choose to entertain and inform the audience, angry Olbermann may not be able to resist wasting the time going after everyone on his long list of enemies.

Think we're off base? Take a look at this:

Keith Olbermann says the NBC debut of Countdown Sunday will be business as usual, so that can only mean one thing — Bill O'Reilly will be the "Worst Person in the World."


"I wouldn't be a bit surprised if he's in there," Olbermann said in an interview this afternoon. "He can't go two days without doing something worthy of mention."

Olbermann will anchor a special 7pm edition of Countdown live from MSNBC's Secaucus, NJ headquarters. Then he'll bolt to 30 Rock for a commentary on disgraced quarterback Michael Vick for NBC's Sunday Night Football studio show, which he joins this season.

In case Olbermann doesn't arrive before halftime of the Eagles-Steelers preseason game, he'll tape a "safety" copy at MSNBC.

Olbermann, on vacation this week, has no plans to tone down anything in Sunday's Countdown, he says.

"Not one word has been said to me about any content. It will be driven by the day's, or the weekend's news. There will certainly be a political roundup and a presidential campaign segment. Since this is the one week of the year without a debate, there won't be a debate story."

Olbermann sees the NBC shot "as a great opportunity to advertise our product. It's an hour-long infomercial. Obviously, it's the biggest storefront we have.

"I don't think anyone expects us to do really well in the ratings. We can do basically whatever we want. If they're good, everyone can be pleasantly surprised."

Is it a tryout? Maybe.

Hey, why would NBC expect big ratings? It's not as though he's ever delivered them at MSNBC.

Meanwhile, in other unhinged, anti- O'Reilly news, this appeared in today's Page Six:

August 26, 2007 -- OUR secular society has done away with religious art, but painter Alex Gardega has come up with a way to revitalize the genre. "I'm painting a large version of Da Vinci's 'Last Supper' with Bill O'Reilly featured as Christ and the rest of the Fox folks at the table," he said. "In place of Judas there will be Alan Colmes, and Sean Hannity will replace Peter. I'm painting it to explore the concept that media has become our new religion."

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  • I am pleased for Olbermann's continued success and increased exposure.

    Oh, I am also pleased for the success of your itty bitty little blog Maloney.

    By Blogger elmonica, at 26 August, 2007 16:55  

  • Good ..
    Hey You can view my Blog its also Good

    By Blogger Gaurav, at 27 August, 2007 04:42  

  • Looks like the NBC audience was not thrilled with Olberman's performance. Here are some comments from NBC Sports Digital blog.

    “NBC has just guaranteed that I will never watch Football Night In America...ever. How could you think that hiring a guy like Keith Olberman to do football was a good idea!?! Maybe Al Franken, Al Gore, and Bill Maher can do play-by-play for you!”

    “The one place Americans can [generally] turn for pure entertainment without the partisanship and bias generally displayed in the news media is sports. Hiring this crazed, ultraliberal lunatic for what was shaping up to be a fairly good football show was a giant mistake.”

    “You can add me to the list of those who won't watch because of that jerk. He deserves the Imus treatment.”

    “Well, at least I won't have to worry about wasting time watching the NBC pre-game anymore...Why not just add Michael Moore and Al Franken and make it the "NBC pre-game liberal rant"?

    Good lord.....what could you guys be thinking? Olbermann did sports on the news in LA not too many years ago. He was horrible then, never mind his politics. You should not have to go very far to do much better. I couldn't stand the piece of crap then......I guarantee I won't watch or listen to him now.

    I guess the ratings weren't low enough last season??!?!

    I love football but I hate Olberdouche more.
    Bye bye NBC football

    By Blogger The Benson Report, at 27 August, 2007 18:13  

  • This comment has been removed by the author.

    By Blogger elmonica, at 27 August, 2007 19:50  

  • Meaningless Benson,

    Thousands of his supporters went out of their way to tune in, including me.

    Enjoy the story about the Republican Senator getting his rod sucked today? More proof that Republicans are hypocritical scumbags who deserve no voice in American politics.

    By Blogger elmonica, at 27 August, 2007 19:55  

  • Elle Monica,

    Your comment is far more anecdotal than mine.

    Your comment relies on your opinion only - one person.

    My comment relies on the perspective from many people. There are a lot of other negative Olberman on NBC's board.

    By Blogger The Benson Report, at 27 August, 2007 20:38  

  • If you ask me NBC is behaving like it did in the 1970's--terrible programming for starters--anyone remember "Supertrain?" SUPER TRAINWRECK WAS MORE LIKE IT! Or Pink Lady and Jeff?

    NBC--nothing but crap--Bob Hope is turning over multiple times in his grave!

    By Blogger The Real Bob Anthony, at 28 August, 2007 06:10  

  • elmonica,

    you must have been the only one.

    By Blogger BF, at 28 August, 2007 12:24  

  • elmonica said...

    Thousands of his supporters went out of their way to tune in, including me.

    The Benson report replied

    Your comment is far more anecdotal than mine.

    Your comment relies on your opinion only - one person.

    bf added

    "you must have been the only one".

    Really, was it hardly seen,
    was elmonica the only one???

    According to mediabistro

    4,146,000 total viewers watched.

    I think that's pretty good considering it wasn't even seen in parts of the country, and was seen at a wide variety of strange times at other locations. You had to want to see it, and hunt it down in many places. I saw it here in AZ at 9pm, after the football game. I was surprised to find it, because I thought it had aired before the game.

    By Blogger Ezsuds, at 28 August, 2007 20:27  

  • A big hit? According to whom?
    - Olbermann?
    - Olby's PR Agent?
    - The average Olbyloon?
    - His mother?

    NBC gave MSNBC's "Countdown With Keith Olbermann" (4.1 million, 1.3/4) a tryout at 7 p.m.

    "Countdown" was easily beaten in viewers by "60 Minutes" (8.8 million, 1.5/5) and in adults 18-49 by ABC's "America's Funniest Home Videos" (6.5 million, 2.0/7).

    Olbermann does as well on Broadcast television as he does on Cable, i.e., a pitiful finish, no where near the winners!

    By Blogger The Benson Report, at 28 August, 2007 21:21  

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