Viewers Turn To Fox For Post-Obama Analysis
BLOCKBUSTER NUMBERS
Viewers Flock To Opposition Network For Analysis
It's no secret that MSNBC and CNN have been in decline for some time, particularly since Obama took office. Positioning themselves as the president's defenders while his popularity sinks hasn't exactly been a winning strategy.
What is news, however, is the increasingly extreme nature of the divergence, with yesterday's primetime Obama speech providing a case study.
While MSNBC and CNN struggled to hold on to their far-smaller audiences, millions tuned in to the FOX News Channel and remained there afterward into the late hours to hear Bill O'Reilly, Sean Hannity, Greta Van Susteren and their respective guests provide instant reaction to Obama's war plan.
In ratings released late Wednesday, O'Reilly and Hannity's blockbuster 25-54 numbers stand out in particular, with the former averaging 1,293,000 (versus MSNBC's 410,000) and the latter pulling in 840,000 (against Rachel Maddow's 263,000).
Overall, O'Reilly averaged 4,478,000 compared to 1,376,000 for sad-sack competitor Keith Olbermann, while Hannity drew 2,631,000 to Maddow's 924,000.
For its part, CNN generally beat MSNBC, but lagged far behind FOX. It wasn't too long ago that CNN could be expected to own a night like that, but the network is deeply troubled today.
Fox is no longer merely ahead of the pack, it is wiping the competition right off the map.
HAVE YOU SEEN our companion site for New England regional talk radio updates?
Amazon orders originating with clicks here benefit The Radio Equalizer's ongoing operations. Your PayPal contributions keep this site humming along. Thanks!
Viewers Flock To Opposition Network For Analysis
It's no secret that MSNBC and CNN have been in decline for some time, particularly since Obama took office. Positioning themselves as the president's defenders while his popularity sinks hasn't exactly been a winning strategy.
What is news, however, is the increasingly extreme nature of the divergence, with yesterday's primetime Obama speech providing a case study.While MSNBC and CNN struggled to hold on to their far-smaller audiences, millions tuned in to the FOX News Channel and remained there afterward into the late hours to hear Bill O'Reilly, Sean Hannity, Greta Van Susteren and their respective guests provide instant reaction to Obama's war plan.
In ratings released late Wednesday, O'Reilly and Hannity's blockbuster 25-54 numbers stand out in particular, with the former averaging 1,293,000 (versus MSNBC's 410,000) and the latter pulling in 840,000 (against Rachel Maddow's 263,000).
Overall, O'Reilly averaged 4,478,000 compared to 1,376,000 for sad-sack competitor Keith Olbermann, while Hannity drew 2,631,000 to Maddow's 924,000.
For its part, CNN generally beat MSNBC, but lagged far behind FOX. It wasn't too long ago that CNN could be expected to own a night like that, but the network is deeply troubled today.
Fox is no longer merely ahead of the pack, it is wiping the competition right off the map.
HAVE YOU SEEN our companion site for New England regional talk radio updates?
Amazon orders originating with clicks here benefit The Radio Equalizer's ongoing operations. Your PayPal contributions keep this site humming along. Thanks!
published by Brian Maloney at
22:11
3 Comments:
It appears both CNN and MSNBC are both in nosedives. The questions are, which is in a steeper dive and which will crash & burn first.
By
Carl, at 06 December, 2009 14:42
It really doesn't matter which crashes & burns first as long as they BOTH crash & burn.
By
Anonymous, at 21 December, 2009 16:36
They can't fall fast enough.
By
Anonymous, at 21 December, 2009 18:16
Post a Comment
<< Home