The Radio Equalizer: Brian Maloney

11 January 2006

Arnold Schwarzenegger Impersonator Fueling Stern

LOSING HIS EDGE

Has Howard Stern's Appeal Instantly Vanished?




After doing our best to avoid playing the "H" card, the Radio Equalizer now sees a few worthy points to make on Howard Stern's grossly overhyped move to SIRIUS Satellite Radio. It turns out the best way to gauge real listener response is to look to Google.

First, some observations:

This statement from yesterday's New York Times story (gasp) hits the nail on the head:


Mr. Stern, who has long cast himself as a victim of stringent federal indecency standards, was finally free to do whatever he wanted. Which, some in the radio business have suggested, might mean Mr. Stern has no more rules to break, no more boundaries to cross.

"The tortured-man aspect was the most compelling thing about Howard," said Michael Picozzi, the program director at WCCC-FM, an independent rock station in Hartford. "He was the guy with a stripper on his lap but a wife at home. He wanted to say dirty words but the F.C.C. wouldn't let him say it."

Mr. Picozzi added, "Now he's not fighting against anybody or anything."


Exactly: virtually overnight, there goes Howard's edge.

And from the San Francisco Chronicle:

"I hyped this thing so much, it could never, ever live up to anyone's expectations," said the self-styled King of All Media, in a rare moment of vulnerability.

That was one of the most shocking things about Stern's latest venture -- but not for lack of trying. Early on in the show, he engaged in phone sex with Playboy bunny Heidi Cortez. He aired last year's scandalous voice mail messages allegedly left by "The Insider" host Pat O'Brien for a female friend.

He played a skit in which David Letterman impersonator "Evil Dave" described anal sex with a porn star. He even attempted to place a call to David Lee Roth, his replacement at CBS Radio.


Here's Howard's sad reality, even if he's laughing all the way to the bank: there really is a limit to how filthy and disgusting one can make the show's content. At this point, what can he do that's still shocking?

The end result is tiring and stale.


Where there is very big listener buzz, however, is with Stern's celebrity Arnold Schwarzenegger impersonator.

How does the Radio Equalizer know? Because hundreds of Google searchers end up here every time they do the segment, due to this previous article, one of our all-time most popular.

And he continues to fool listeners into believing they're really hearing the California governor:



Wow, did anyone else hear schwarzenegger on howard stern

by AirborneIrish (01/10/2006 09:04:33)

"gays shouldn't get married"

to george takai (aka "Mr. Sulu" from Star Trek) "you should come here (to Cali) George so I can seduce you and change your mind"

"women, and asians should have their licences taken away"

"I don't care about the japanese internment... I am Austrian..."


Before you laugh, remember that MSNBC's Joe Scarborough was infamously fooled on-air by Howard's Arnold impersonator. Ouch.


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George Takai photo: AP, Scarborough: MSNBC

6 Comments:

  • That's "Takei". In Japanese, "takai" means tall or high.

    (But don't call him "Tiny". :)

    By Blogger James, at 11 January, 2006 09:47  

  • Come on, Brian! What's your point? Really! Stern's show on Sirius is so much better than his FM syndicated show. The man is successful because he's more than just a guy with a dichotomy of issues. Most people that print less-than flattering opinion about Howard don't really listen to him, anyway. Howard is a great interviewer, weather he's interviewing an elected official or the most recent glorified twit in celebrityville. If not for Howard Stern, would radio programming syndication be as common or as successful as it has been over teh past 10 years. Would the stiff collared suits at the Clear Channels, Infinitys, or the Westwood Ones of the world dared to risk trying? I doubt it.

    By Blogger twin_daddy, at 11 January, 2006 23:16  

  • I see we're dealing with a Stern "mark" as they say in rasslin'.

    A dichotomy of issues? Don't make me laugh! He only has one issue and he's dealt with it since going to satellite radio by uttering cuss words.

    One of these days, there's going to be a time when satellite radio could face the same regulations as traditional radio today.

    Enjoy the free ride Stern for as long as it lasts--because your worst nightmare may be coming back down the road--and in spades!

    And besides, how's the "whether" where you are?

    And further more, with Stern on Sirius and Opie and Dopey on XM, I am NOT buying Satellite Radio anytime soon.

    Besides, there's one thing those two companies CAN'T do that regular radio does--at least here in Greenwich, CT--give you local news.

    By Blogger The Real Bob Anthony, at 12 January, 2006 07:25  

  • I see we're dealing with a Stern "mark" as they say in rasslin'.

    A dichotomy of issues? Don't make me laugh! He only has one issue and he's dealt with it since going to satellite radio by uttering cuss words.


    And you've listened to Stern's show on Sirius exactly how many times?! (ZERO!) That's what I thought.

    One of these days, there's going to be a time when satellite radio could face the same regulations as traditional radio today.

    Hardly! Sirius and satellite radio are PAY SUBSCRIPTION SERVICES! If the government dares get involved in this, watch how fast the public will turn on their brownshirt tactics. They would have to apply the same actions on PAY CABLE TELEVISION SERVICES like say... HBO or SHOWTIME!

    Enjoy the free ride Stern for as long as it lasts--because your worst nightmare may be coming back down the road--and in spades!

    Sure it is, genius.

    And besides, how's the "whether" where you are?

    And further more, with Stern on Sirius and Opie and Dopey on XM, I am NOT buying Satellite Radio anytime soon.


    And with that stellar logic, you prove my point! If you don't like it, don't buy it! No one is forcing you to listen to it! It's A SUBSCRIPTION SERVICE!

    Besides, there's one thing those two companies CAN'T do that regular radio does--at least here in Greenwich, CT--give you local news.

    Not true! Sirius offers channels for local traffic, weather, and other news for 30 U.S. Markets. Get your facts straight before you talk about something you know very little about.

    By Blogger twin_daddy, at 12 January, 2006 16:13  

  • I love how people are still trying to discredit Howard. He has, single handedly increased the sales of Sirius subscriptions faster than XM ever could have hoped to get them even when they were the only satellite service.

    Now Sirius is taking nearly 50% of all satellite subscriptions, and they're now increasing their sales thrice as fast as XM.

    Howard's show has gotten better, and I'm hooked. I have a 1.5 hour drive to work about 15 days out of each month, and the time just flies by because I'm listening to Howard.

    I wasn't even that eager to listen to Howard before he was on satellite, but now I'm a huge fan.

    There's no need for terrestrial radio anymore. I only used to listen to it in my car, and sometimes I wouldn't get to hear more than 2 songs because of all the talk and commercials. Not any more.

    1 year and they can double their subscriptions from 3 million to over 6 MILLION.

    Howard more than paid for his large $500,000,000 paycheck, and soooo many people are jealous about it.

    By Blogger swr, at 13 January, 2007 15:54  

  • I love how people are still trying to discredit Howard. He has, single handedly increased the sales of Sirius subscriptions faster than XM ever could have hoped to get them even when they were the only satellite service.

    Now Sirius is taking nearly 50% of all satellite subscriptions, and they're now increasing their sales thrice as fast as XM.

    Howard's show has gotten better, and I'm hooked. I have a 1.5 hour drive to work about 15 days out of each month, and the time just flies by because I'm listening to Howard.

    I wasn't even that eager to listen to Howard before he was on satellite, but now I'm a huge fan.

    There's no need for terrestrial radio anymore. I only used to listen to it in my car, and sometimes I wouldn't get to hear more than 2 songs because of all the talk and commercials. Not any more.

    1 year and they can double their subscriptions from 3 million to over 6 MILLION.

    Howard more than paid for his large $500,000,000 paycheck, and soooo many people are jealous about it.

    By Blogger swr, at 13 January, 2007 15:54  

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