Inside Radio, Susquehanna Radio, Cumulus Media

MERGER MASH-UP

With Corporate Costcutting, How Much Is Too Much?





When it comes to corporate cutbacks, how much is too much?

In my latest Inside Radio piece, a major media merger's human toll is explored.

When there simply isn't any fat left to trim, what happens when managers are forced to cut into the bone?

Do the lights stay on? Does the equipment malfunction?

Can listeners be forced to stick with stations that leave them behind?

For all of the gory details, read the essay here.

Thanks for your continued and vital Radio Equalizer support, via Amazon orders that begin with clicks here, regardless of what you ultimately order!