The Radio Equalizer: Brian Maloney

05 August 2006

Michael Savage Ratings, New York City, Boston


Hotheaded Talker Sees Huge Gains

No matter how you might feel about notoriously- hotheaded radio talk show host Michael Savage, one thing can't be disputed: in many cities, his ratings not only continue to be strong, but in some cases, they're actually still surging ahead.

Two standout examples are in Boston and New York City, where Savage is now clobbering his competition, the Radio Equalizer has learned.

Based on independently- obtained show- by- show comparison data, Michael has seen increases of 17% in New York City and an astounding 63% for Boston, in the key category of adults between 25 and 54.

In New York City, Savage is now beating WABC's Mark Levin and Laura Ingraham, providing a rare bright spot for the long- troubled WOR-AM.

In addition, he's clobbering Randi Rhodes and "The Majority Report" on Air America's soon- to- be- vacated WLIB-AM.

With an average of 26,000 people in this age category tuning into at least one quarter- hour of his show, he's even ahead of some of WABC's morning programming. Since far more people are listening to the radio at that time, that's no easy feat for a night host.

And in Boston, Savage is now crushing his competitors beyond all recognition. Based on WRKO-AM (where yours truly works as a fill-in host) at 10pm weeknights, Savage has seen a 63% ratings increase, with a massive 9.8 share (!) in the same age group.

That's more than twice what his competition is getting at boring WBZ-AM and three times the ratings of conservative rival WTKK-FM's opposing evening lineup.

In nearby Providence, Savage was recently added to the lineup of talker WHJJ-AM, replacing Randi Rhodes. In the coming months, we'll find out whether this trend is repeated there, as well.

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  • Savage Nation replace Rhodes Kill. Now that is poetic justice. And I am sure thats truly going to leave a sizable mark.

    By Blogger Seriouslyunserious, at 05 August, 2006 20:35  

  • Remember when the liberal media gave the Weiner his own show? Yea, that was pretty liberal of them.

    By Blogger Mr. Kite, at 05 August, 2006 21:23  

  • "In New York City, Savage is now beating WABC's Mark Levin and Laura Ingraham, providing a rare bright spot for the long- troubled WOR-AM."

    Show some numbers. Show some numbers that will stand the Allen Sniffen,NYC radio Rabbi test. Because this sounds like a pile of shit.

    By Blogger TC, at 06 August, 2006 03:11  

  • Considering these numbers, isn't WBZ-AM now more or less forced to get a more exciting host in place of Savage's current competition?

    By Blogger D. R. Tucker, at 06 August, 2006 15:22  

  • I think people are taking to Savage because he dosn't follow any particular Talking Points and thinks/reacts for himself.

    He is one of the few hosts that remind me of the good old days where the host didn't necessarily have to know everything.

    By Blogger ohio, at 06 August, 2006 18:37  

  • Brian,

    You still have not addressed the fact that Mr. Savage publicly mocked Elizabeth Smart on the radio after she was rescued.

    What are the implications of a talk show host who behaves in such an immoral fashion?

    By Blogger Ben, at 06 August, 2006 19:07  

  • I'm a Jew born and raised in NY, and I'm amazed Savage is as popular as he is, considering he talks like Jackie Mason, or if you prefer, the aardvark on the Pink Panther cartoons. I figured that would turn off many but they seem to love what he does. I've listened a few times but he can be unrelentingly depressing and all I can picture is a cartoon aardvark looking disgusted.

    Brian, keep up the good work on reporting Air America. It's a niche issue but it's yours to scratch and I'm glad someone's taken ownership of it. Pirate Ballerina does the same service re: Ward Churchill (aka Chief Whitey Fake-Em-Good).

    Trolls are sociopaths so don't let them influence you. They're like the weirdos who run websites against bands they don't like, but 10 times more creepy.

    By Blogger Emerson, at 06 August, 2006 22:41  

  • Ben - What does the alleged ratings success that Savage is allegedly enjoying in NYC and BOS have to do with your outrage at what Savage said about Elizabeth Smart? (Note to Brian - TC's right. Let's see some hard numbers!)

    Should no one here comment on anything any radio host achieves relative to his competition until all previous perceived (by you) moral wrongs on the part of that same radio host have been expunged?

    Because if that's the case, there's a whole shyteload of questions that can be asked of Al Franken vis-a-vis Gloria Wise, Rush and his 'medications,' Jerry Springer and his activities pre-AAR days, etc., etc., that could do with a fair amount of moral preening and cleaning prior to commentary here.

    Or maybe, just maybe, we can concentrate on the issue at hand on the thread. The best way to do that would be for The Equalizer to produce the hard numbers to back up his assertion that Savage is "crushing his competitors beyond all recognition." Because to me it looks like a fair amount of WRKO cheerleading.

    FWIW - On WABC, Ingraham only gets two of her three program hours, and is tape-delayed from 12:00 pm EDT to 8:00 pm EDT program start. Savage runs live at 6:00 pm EDT for the whole three hours. In essence, Savage is primarily up against Mark Levin except for his third hour, when probably only the most passionate Savage fans are going to be tuned in. That one will make for a fairly difficult daypart rating distribution, but I would like to see the numbers.

    OTOH, On WRKO, Savage runs straight-up against Ingraham, both delayed significantly, in the 10:00 pm slot, for all three hours. That will provide a much better direct comparison.

    By Blogger JD, at 06 August, 2006 23:30  

  • JD,

    I believe morality is more important than ratings. Jesus Christ said that (and I'm paraphrasing) that money means nothing if a person loses their soul.

    Therefore, why should Brian be holding Mr. Savage up as some kind of good guy just because people listen to him?

    If there was a white supremacist radio talk show host who got good ratings, what would you say about that? Would you be saying "Ha Ha, Randi Rhodes got lesser ratings than Kluey Kluxerton, therefore her opinions aren't valid"?

    By Blogger Ben, at 08 August, 2006 20:21  

  • I listen to Savage daily. He is BY FAR the best of the conservative talk show hosts. I used to listen to Rush and Hannity religiously a few years ago...until it became apparent that Hannity couldn't debate his way out of a paper bag when challenged by an intelligent caller. I still catch Rush every now and then, but they're both too into the "Bush-bot" agenda for my taste. Savage will touch issues that those two wouldn't dream of, and offers genuine non-sugar-coated criticism of Bush and the Republicans when they deserve it. I like Mark Levin sometimes too, but again, his shows seem to follow the party line a little too closely. Basically all you hear on Hannity's or Levin's show is: "Republican=good; Democrat=bad" It gets old quick. Keep up the great work Michael, we're listening.

    By Blogger D, at 31 August, 2006 05:02  

  • A lot of jealous Libs posting on here. His Portland, Oregon ratings have sky rocketed also. Keep up the good work DR. Savage!!

    By Blogger RyeRye, at 09 September, 2007 18:29  

  • I see the "tolerant Lib's have come out to play... Michael Savage tells you how it is. Keep it up Dr. Savage!! Oh yea, his rating's in the Socialist city of Portland, Oregon I call home has skyrocketed in the same demo. Maybe there is a new conservative movement? Hopefully the Republican's will catch on!

    By Blogger RyeRye, at 09 September, 2007 18:32  

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