Greenstone Media Shutting Down, Rosie O'Donnell, Jane Fonda, Gloria Steinem

FEMTALK FLOP

High Profile Women's Feminist Radio Network To Shut Down







In a major blow to its high profile backers, including Gloria Steinem, Rosie O'Donnell, Jane Fonda and others, feminist talk radio network Greenstone Media is about to shut down, according to several trade reports this morning.

Despite its famous investors, ready access to cash and relatively high profile in the industry, Greenstone struggled to gain affiliates. And those who did carry its lineup of "chick chat" shows tended to be tiny outlets in peculiar places.

Perhaps foreshadowing the network's failure, a number of executives had departed under mysterious circumstances in recent months.


In March 2006, your Radio Equalizer broke exclusive details of Greenstone's secret connections to Air America Radio and in September discussed a cocky interview Gloria Steinem gave to the New York Times on the network and its future. Also that month, Rush Limbaugh skewered Fonda and the network's backers over their plan to challenge his ratings supremacy.

Around that time, Fonda gave her own over- the- top performance on NBC's Today Show, asserting her view that it would succeed.

Not only was Greenstone partially tied to Air America, it shared the same peculiar habit of making arrogant assertions that its programming could overtake conservative talk radio. In this case, the company claimed there was a large group of female listeners that had been underserved by traditional talk formats.

Hey Jane, Rosie and Gloria: who did your market research? You should demand a refund.

Now, a few questions remain: how much did they lose and what will they say about fem- talk's spectacular failure? Who will Steinem blame?


FOR Boston- area talk radio updates, see our other site. New: Finne-felon wants public money, the stench at a recent Red Sox game wasn't your imagination.

AT NEWSBUSTERS: Newsweek slams global warming critics with shameful hit piece


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