Major Stations Drop Troubled Whoopi Goldberg Radio Show

SINKING FAST

Syndicated Whoopi Morning Show On Last Legs







Essentially admitting they'd made a mistake in backing her, Clear Channel executives have begun to pull Whoopi Goldberg's morning radio show from major affiliates.

Already suffering from a dearth of local stations willing to carry the radical leftist's show, Wake Up With Whoopi has lost two of its biggest outlets in just the past few weeks. Chicago's WILT-FM and WISX/ Philly are the stations pulling the plug.

The latest blows have radio insiders wondering how much longer the program can remain on the air in any form. Here, the prediction is that she may not last into the new year.

Goldberg, now a co- host of ABC's The View, kicked off the show with great fanfare and mainstream media publicity just last year. But it failed to catch on beyond Clear Channel's own stations and even some of those balked at carrying the program.

According to the show's own website, only ten affiliates remain, with New York City as the sole major market outlet still on the list.


In Chicago, coverage of Goldberg's cancellation has been particularly blunt, including this Sun- Times story by Robert Feder:

How badly did Whoopi get walloped? In adults between the ages of 25 and 54 -- the group most coveted by advertisers -- mornings dropped from 11th place with a 3.0 percent share under (former local host Melissa) Forman to 19th place with a 1.8 share under Goldberg, based on comparable Arbitron summer surveys.

In Philly, a local host will also replace Whoopi, which many in the radio industry see as vindication for broadcast veterans who have increasingly been cast aside in favor of celeb programming, only to see them fail soon after.

In fact, even some who share Goldberg's leftist viewpoints may well celebrate her show's coming demise, as it once again proves there's no substitute for on-air experience. The concept of allowing Hollywood types to "play radio" during career lulls has created an enormous level of resentment, especially when successful broadcasters are pushed aside to accommodate them.


As for Whoopi, who will shed any tears? She's got her seat at the table for The View's gabfest and is busy pushing her "progressive" views in the pages of Ms magazine.

Before the show is completely cancelled, let's hope Whoopi has the sense to pull the plug on herself.



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