Ed Schultz Will Include 'Psycho Talk' Segment On MSNBC Show
Schultz Calls Opponents 'Psycho', Ignores His Own Past
*** UPDATE: DEBUT RATINGS NOW RELEASED, SEE BELOW ***
Is the home of Ed Schultz a mirror-free zone?
Judging by the latest rhetoric from MSNBC's newest egomaniac, one could imagine this guy not possessing a great deal of self-awareness. The syndicated libtalker's cable show debuted yesterday and we'll soon find out if anyone noticed.
But it was what he said during yesterday's radio program that really jumped off the page. Take a look:
SCHULTZ (47:53): Why didn't you talk like that when Bush was in office? You're a phony, Newt! And you're not a Catholic! You're just making everybody think you are! C'mon! Now tell me, Newt, how does the Pope feel about striking North Korea right early on, huh? Where does he stand on that? What a phony! What a complete phony! The Newtster's back at it! He's first up on Psycho Talk! He doesn't know what he is! He doesn't know who he's married to!
Yes, Schultz has announced that his new cable show will feature a regular segment called "Psycho Talk"! This from a hothead with a history of his own shaky behavior.
In August 2007, Schultz made questionable racial remarks, but was spared public scrutiny because frankly, nobody was listening to his show other than us.
In September 2007, Schultz got into a fight with a man in a Minnesota bar after the patron wrongly assumed Big Eddie was still a conservative, unaware of his phony "conversion" just in time to sign a syndicated libtalk radio deal.
On the campaign trail last year, one of Schultz's tirades led to an apology from the Obama campaign.
After again losing his temper, Schultz in October 2008 walked off the set of Fox & Friends right in the middle of a live segment.
Later that month, Big Eddie absolutely blew his top when a liberal expressed mild criticism over his approach to Democratic campaigning, screaming while the caller remained remarkably calm. It was a case study in Bad Radio 101.
And if we haven't supplied enough examples here, NewsBusters has a half-dozen more here.
Outside of his explosive rage disorder, Schultz has ongoing credibility issues, including having been bought and paid for by the Democratic Party several years ago. That tie-in became especially clear when Schultz suddenly appeared in the front row during a White House press briefing.
Between his easily-triggered meltdowns and fishy ideological positioning, it's hard to imagine how effective Schultz will be on cable television. When will the next blow-up send him right over the edge?
UPDATE: With Big Ed's first overnight ratings now released, NBC suits can only be disappointed. There's no sign of the curiosity factor that fueled early success for Rachel Maddow on MSNBC and Glenn Beck on FOX.
Instead, he took a distant third place, with 247,000 viewers in the adults 25-54 demo and 725,000 overall. That's a mere one-third of FOX's performance at that hour.
Will it get better from here, or will the Ed Show be short-lived?
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