MSNBC's Schultz Has On-Air Meltdown Over Rush Limbaugh
Would Ed Schultz Really Stand By His Claims?
In broadcasting, there's an old saying that it's perfectly okay to develop a huge ego, as long as the ratings are there to back it up.
Clearly, Ed Schultz is unaware of this, or he's gone so far off the deep end that he has lost any sense of self-awareness. That's perhaps the only way to explain his increasingly-desperate tirades against conservatives, other liberals (!) and even callers.
Sure, he's looking for attention and in providing it here, there is some risk in simply handing him the career promotion Schultz (seen in image in front row of presidential news conference) craves more than life itself. On the other hand, his claims are so dubious as to demand our scrutiny.
Using personal insults to attack Rush Limbaugh is now so common on the left side of the political fence that it's almost become mundane. Schultz, however, takes the hate to a new level, making fun of El Rushbo's hearing loss and perhaps worst of all, calling him a "fat pig" and a "loser":
Here's the exclusive Radio Equalizer clip and transcript from Wednesday's Ed Schultz Show:
SCHULTZ (18:36): Apparently the drug-ridden loser Rush Limbaugh, he thinks because he's got a lot of money and a lot of stations that he's a success in life, the guy that can't hear because he did so many drugs and had no self-discipline and character has now taken his first shot at me on "The Ed Show" on MSNBC. I love it!
SCHULTZ: Do you know why we call it "The Ed Show"? Because I'm not beholden to anybody. I don't need to be called some title, other than me, Ed! And I start every show with an Op-*Ed*.
And I'm inviting the drug-ridden scumbag, Rush Limbaugh, on The Ed Show to debate me on any topic! He won't do it because he's a drug addict and he's a coward, a complete coward. Plus he probably couldn't hear me if he was on The Ed Show.
SCHULTZ: C'mon you fat pig. Let's get it on. I'm getting ratings without you. Hell, I'm doing you a favor. C'mon, Rush! Let's get it on! Get out of your compound down there. Get away from your drugs. Go see the doctor and get some hearing. Maybe you could pick up a 19th girlfriend. Maybe you could try marriage again. By the way, Rush, you got any kids? Oh, you're out of the mainstream!
Oh but you got a radio show that they shove on everybody. C'mon, Rush, come on "The Ed Show". Prove to your listeners that you're not a coward. By the way, let's play golf since you like to do that. My family can kick your ass in that too.
But who is the real "loser"? Since successful talk stations are built around his program, it's hard to imagine any station believing Rush Limbaugh has been "forced" upon them.
At the same time, Ed's MSNBC ratings simply do not supply Schultz with bragging rights. In fact, they are abysmal. On Wednesday, for example, The Ed Show had the lowest 25-54 ratings in all of cable news-talk, with an average of just 71,000 viewers. Even Headline News beat him. Yesterday, the numbers were only marginally better.
In the end, if Ed cares at all about maintaining personal credibility, he should refrain from attempting to deny Rush Limbaugh's success. That simply isn't in dispute.
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