San Diego, Los Angeles Radio Ratings Breakdowns

SO-CAL RATINGS SOAR

Rush, Hannity, Others Surge, Libtalk Mixed







With detailed radio ratings breakdowns now available for Los Angeles and San Diego, here's how key programs fared (all numbers represent adults 25-54 in the spring 2007 report):


Rush Limbaugh surged in both markets, up 25% in Los Angeles and 64% in San Diego. Heard there on KOGO-AM, El Rushbo has the highest average quarter- hour audience of any host in the region.


Sean Hannity saw a 125% gain in Los Angeles, which helped KABC begin to pull out of a long slump, while his audience grew by 10% in San Diego.


Dr Laura's recent time slot move at KOGO led to a 13% gain there, while she maintained her recent strong ratings at KFI in Los Angeles. There, she has the highest average quarter- hour audience of any AM news- talk host, a key measurement.


Mark Levin was up 38% in San Diego, where he's heard on KFMB-AM and 144% in Los Angeles, where he was another factor in KABC's climb.


Bill O'Reilly gained 57% in Los Angeles (KABC) and realized a 14% increase in San Diego (KFMB).


Michael Savage's show was up 39% in San Diego, he's no longer heard on a major Los Angeles station.


Local hosts were mixed, with KABC's Larry Elder up 92%, Doug McIntyre gaining 138%, Al Rantel increasing by 45%, KFI's Bill Handel down 21%, John & Ken down 9% and John Ziegler dropping 24%.

In San Diego, Rick Roberts moved up 67% at KFMB and Roger Hedgecock was flat in a market with far too little local programming.


Libtalk was mixed: in Los Angeles, Stephanie Miller was up 150% on KTLK, Thom Hartmann gained 20%, Randi Rhodes +117%, Marc Germain (Mr KABC) up 43% and Ed Schultz up 33%.

In San Diego, "progressive" talk collapsed on KLSD, which had been a very strong station for the format: Hartmann fell 72%, Schultz down 54%, Rhodes, -86% and Mike Malloy dropped 77%.


Overall, these numbers are incredible, perhaps Senator Lott was correct: talk radio is running the country!


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FOR Boston- area talk radio updates, see our other site. New: ratings updates!

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