Georgia Station Says Ratings 'Dismal'
Normally, I wouldn't focus on smaller market talk radio lineup changes, but with the liberal hype machine endlessly going nuts with every tiny affiliate pickup, it's only fair to mention this:
WRCG-AM, the Columbus Ledger-Enquirer reports, has cleaned house after a "dismal" recent ratings performance. While the fading Don Imus was part of the problem, in a key slot has been liberal kingpin Ed Schultz, often touted as the left's answer to Rush Limbaugh.
Especially interesting is that the mix of programming formerly featuring mumble talk in the mornings, liberal talk and sports, will shift to all conservative talk:
(Columbus Ledger-Enquirer- 14 April 2005- Mick Walsh)
Following on the heels of a dismal ratings book, Archway Broadcasting Group management has dumped Don Imus, Ed Schultz and its locally-produced sports show, "D.J. and Friends."
It's moving the long-running "Talkline" back to the mornings, bringing in syndicated talkers Joe Scarborough, Laura Ingraham, Lars Larson and Jerry Doyle, and creating a new morning news show.
About the only familiar voices you'll be hearing Monday are Robbie Watson, host of "Talkline;" Neal Boortz, though his show is moving to afternoons; and Paul Harvey.
"Wake-Up Call," featuring Watson and Matt Young, who occasionally fills in for Watson on her call-in show, will run each weekday morning from 6-8.
Staples will be local news, sports and weather.
The two-hour "Talkline" follows at 8.
Very interesting to note the silence of the liberal talk boosters on this one. At this hour, I see nothing about it from the usual suspects.