Ratings For DC, Sacto, Phoenix, St Louis
Huge Ratings Drops in DC, Sacramento
How's the spring talk radio ratings picture shaping up?
Quite clearly: some properly-managed conservative stations are holding up well, while others are greatly suffering, with agonizing mistakes going uncorrected.
Liberal talk still isn't taking off, even if there are faint signs of life, giving leftists false hope for the format's future.
Not exactly a work of art, is it?
The crisis continues at Washington DC's WMAL, where the ABC talker plunges from a 3.6 to a 2.9, now in 13th place among all listeners ages 12 and older.
Once a powerhouse, WMAL has languished along with ABC's other stations, all reportedly for sale. Late last week, it emerged that three companies have placed "underwhelming" bids for ABC's radio division.
This is said to be WMAL's worst-ever ratings book.
It peaked at a 4.4 last year and the bleeding just hasn't stopped since. In morning drive, it's in 19th place for the key 25-54 demographic, meaning major advertisers would expect to take a pass.
So far, no programming changes despite the horrendous numbers, but ABC can't afford to wait before cleaning house.
DCRTV, a Beltway media watchdog site, has many more details.
Air America's WWRC-AM takes last place with a 0.4.
In Phoenix, conservative talk radio is in good shape, with Clear Channel's KFYI holding third place with a flat performance, a 5.2 share. This is the area's Limbaugh station.
Rival KTAR, with a recent ownership change, takes eighth with a slight drop from a 4.1 to a 3.9 audience share.
Beyond that, the region has a number of tiny talkers. Air America's KXXT rose from a 0.8 to a 1.1, good for 23rd. Several other stations came in around this level, or slightly lower.
Talk radio in The Valley Of The Sun, the nation's 15th-largest market, is competitive and quirky.
In St. Louis (market #18), market mainstay KMOX surged two full shares, to lock in first place. Baseball helps KMOX a great deal, but where the games will air next season is still unknown.
Rival KTRS, not helped by the lack of hockey games this season, fell while FM talker KFTK tanked, sliding from a 3.4 to a 2.3.
STL Media, run by industry vet Mike Anderson, does a fantastic job covering radio developments in the area, as well as nationwide.
What's going on at Sacramento's KFBK? After peaking last summer with a 9.3, Limbaugh's former home base has fallen to a 6.8 share.
It's still in first place, as always, but now appears vulnerable in ways never previously thought possible. It's long been a stable ratings winner, commonly with showings in the nine to 11-share range.
Anybody in Sacramento with a theory on KFBK's problem?
Sister station KSTE rises from a 3.6 to a 4.1, while Air America's KSAC is stuck in neutral, with a 1.6 share on that frequency last year, now dropping to a 1.1.
More figures to come this week, ratings data from Radio & Records. Please support our advertisers!