The Radio Equalizer: Brian Maloney

20 September 2005

Summer Ratings Trends Released For Key Cities

OUCH

Air America's Pain, Others Show Faint Signs Of Life



While conservative news-talk stations begin to dig out of their giant post-election ratings hole, Arbitron trends released late Monday reveal more bad news for the troubled liberal Air America Radio network.

From New York, Long Island, Los Angeles and Chicago, there wasn't one piece of good news for Franken and Friends, according to figures posted at Radio & Records.

In New York, Air America flagship WLIB again showed a flat 1.0 audience share, for 24th place. It is still true, despite what you might hear to the contrary, that WLIB's previous Caribbean programming generated higher ratings.

Worse, in Los Angeles its KTLK fell slightly from 0.9 to 0.8, to tie at 30th with two other stations.

Chicago's Air America affilate WCPT-AM tied for last place with a 0.4, while on Long Island, the liberal network's WLIB offerings fell from 1.3 to 0.9, for 29th place overall.

You wouldn't know the situation's severity, judging by recent trade publication ads touting supposed huge ratings increases for liberal talk shows.

Meanwhile, conservative talkers are showing just minor signs of recovery from their ratings plunges this year, blamed by some on post-election listener boredom.

WABC/New York rose slightly, from a 3.2 to 3.4, ranking 10th. While a far cry from past highs, every little bit helps. In Los Angeles, KFI held steady with a 3.9, good for sixth, while Chicago's WLS increased from 4.0 to 4.2 to retake fourth place.

More ratings will arrive tonight from Boston and other large cities. Check back for updates.



AAR graphic by Pete at IHillary.

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20 Comments:

  • Paging Mr. Tuck... we await your spin on these numbers.

    By Blogger BF, at 20 September, 2005 09:55  

  • Air America arrived in Boston (WXKS and WKOX) on Oct 4 of last year, IIRC.
    If the numbers for one or both are bad when released later today, is it possible Clear Channel may pull the plug on one or both of them? If so, maybe the change would happen next month, near the one-year anniversary.

    Meanwhile in Providence, WHJJ's prog. director came out and said the AAR "experiment is basically over", replacing Jerry Springer with Survivor's Helen Glover and pledging to announce in "a couple of weeks" what will happen with the Franken time slot.

    By Blogger raccoonradio, at 20 September, 2005 10:18  

  • ...although I just found a Radio And Records bit which said that WHJJ would be replacing AAR with "local progressive hosts".

    If you owned WHJJ would you want to try "local progressive hosts" or tried and true conservatives? (...like Hannity, who is not on in RI, or maybe even he could lure Rush--there's a connection between WHJJ's owner and Rush's
    syndicator, and 'HJJ could steal Rush from 'PRO)

    By Blogger raccoonradio, at 20 September, 2005 13:11  

  • both of Boston's AAR stations went up by 0.1, I believe; the conservatalk ones (WRKO and WTKK) went down by slightly more but still dominate over
    AAR. at radioandrecords.com

    Ratings> Show All Markets> Boston

    By Blogger raccoonradio, at 20 September, 2005 17:08  

  • Minneapolis KTNF: Down .1 from Spring
    Philadelphia WHAT: Steady at .5 (bad news)
    Detroit WDTW: Down .4 to 2.2
    San Bernardino KCAA: No register
    Madison WXXM: Down 2.7 (4.4 to 1.7)
    Eugene, OR KEED: No listing
    Atlanta WWAA: Down .1
    Portland, ME WLVP: Down 2.

    And the hits just keep on coming.

    By Blogger Sailor Republica, at 21 September, 2005 04:14  

  • Don't expect an answer from Tuck. He and his pals have a problem with facts, kind of like putting a mirror before a vampire.
    SR,
    WHAT's ratings (Philly) has always been in the toilet, even before they took on select AAR programing. There is a sports talk station, and 2 conservative talk stations (one with a mix of local and national hosts, the other all national hosts), all of which are doing well.

    By Blogger SCSIwuzzy, at 21 September, 2005 15:31  

  • I am confused. The article says WLIB, in New York, had a 1 rating and 24th place, then later WLIB is described as a Long Island station and had a rating of 0.9 and 29th place.

    Is this a typo? Which station is which?

    By Blogger Roger Snowden, at 22 September, 2005 08:43  

  • WLIB is located at 3 Park Avenue in Manhattan. The fellow you'll see working the traffic light at the corner, squeegee in hand, is one of Air Idiot's interns.

    By Blogger TC, at 22 September, 2005 09:17  

  • Okay, so what is the WLIB on Long Island whose ratings fell to 29th place with a 0.9 rating?

    I am still confused. The article definitely mentions two different ratings for WLIB.

    Any ideas here?

    By Blogger Roger Snowden, at 22 September, 2005 10:09  

  • Up here near Burlington, VT (the 'flannel Berkeley')Air America has moved to a lower power staion (1390 to 1340). I would thing that wouldn't be the move a station that was doing well. If they can't prosper in Burlington, VT, they're likely doomesd

    By Blogger GrumpyGringo, at 22 September, 2005 11:00  

  • GrumpyGringo: hmm, I thought AAR moved from 1070 to 1390, which would allow them to be on 24 hours a day. 1390 had been classic country but they moved that to
    93.7...the 1340 you mention is
    WIRY doing oldies out of Plattsburgh, NY..or have they picked up AAR, too?

    1390's signal should reach the granola crowd in Ben and Jerry City fairly well (not that I'd listen
    while up there!) In Brattleboro VT awhile ago, they dropped conservative hosts like Howie Carr for AAR (though a station in Keene, NH still runs conservatalk), Brat. being another hippie Deaniac burg.

    By Blogger raccoonradio, at 22 September, 2005 11:08  

  • Ooops. I goofed on the frequency (I'm in the middle of grading papers--why can't education majors write?!?). Lord knows WIRY wouldn't go for hippie radio. Regardless, the new AAR station isn't on 24 hours, at least not when I've tuned in. If they're hoping for that, they've got a long way to go, both at AAR HQ and up here. We have too many NPR stations available.

    By Blogger GrumpyGringo, at 22 September, 2005 11:15  

  • Normally I love to debate leftists so I tuned in to AAR on 760 in Boulder.

    I found the hosts rude to those with dissenting opinions (Rhodes) or just boring (Frankin).

    AAR's demise isn't surprising.

    By Blogger The Plumber, at 22 September, 2005 11:31  

  • Roger:
    Because New York is such a large market, they had to separate Long Island-Suffolk-Nassau from the rest of the city.

    However, WLIB does bleed over into the Long Island-Suffolk-Nassau market, and people can report it on their Arb Diaries.

    That's why it's a 1 in NYC, while a .9 in LI-S-N.

    By Blogger Sailor Republica, at 22 September, 2005 12:34  

  • No prob on the radio freq...I live in Boston but go to Burl VT on occasion. I was up there a couple weeks before the switch and from my motel room in Colchester (2 or 3 mi. NE of Burl),
    1390 came in fine. It was probably one of those towers that can be seen
    nr Rt 127/Ethan Allen Homestead but after dark some areas of Burlington/Plattsburgh might not be able to get 1390, true.

    By Blogger raccoonradio, at 22 September, 2005 14:02  

  • Just for giggles, I listen to Air America on XM Satellite Radio. I noticed lately that they have a new promo ad, which boasts that Air America is available "only on XM".

    Used to be they were on XM and Sirius (the other satellite radio service). But I checked Sirius, and, yup, they canned XM. They have a liberal talk channel, "Sirius Left", but it's all non-Air America people (Alan Colmes, Alex Bennett, Ed Schultz, etc.).

    Given how low-powered most AA stations are, I'd bet satellite was their best bet at reaching people. And it looks like they just lost half of that reach.

    By Blogger Andrew S., at 23 September, 2005 01:15  

  • They did okay on Thursday.
    Minneapolis-St. Paul: +0.3
    Denver-Boulder: -0.3
    Cincinnati: +0.2
    Dallas-Ft. Worth: no change
    So a net gain of 0.2.

    Being released today which concern AAR: (current rating)

    Atlanta (0.6)
    Columbus,OH (0.7)
    Miami (2.0)
    Seattle-Tacoma (1.8)

    By Blogger gwbush, at 23 September, 2005 11:45  

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    By Blogger Scott Fish, at 10 November, 2005 01:46  

  • Interesting. I can only leave 2 comments:

    1. AAR beats the conservatives in NY city and metro with a 9.6 share against the preferred 25-54 audience (please note that ABC and its Hannity/Rush/Hitler lineup only kicks ass in the 65+ bracket.

    2. It is interesting that so many people prefer the Limbaugh lies and the Hannity stupidsmerks to truth.

    Keep drinking the koolaide folks.

    By Blogger mediasmart, at 01 June, 2006 15:37  

  • By Blogger BLOG REVIEWS, at 24 June, 2006 21:00  

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