The Radio Equalizer: Brian Maloney

29 March 2006

Air America, Ratings, New York City, Boston, Chicago, Los Angeles, San Diego

SOUTHBOUND

For Air America, Latest Ratings Bring More Bad News





Two days into
the latest batch of big-city Arbitron radio ratings releases, not even one piece of good news has yet emerged for Air America.

With the liberal radio network's second anniversary just days away, that leaves little to celebrate when it comes to real audience growth. After fresh numbers from New York, Los Angeles, Chicago, Boston, San Diego and elsewhere, here's a quick scorecard:


--- In New York City, temporary network flagship WLIB-AM showed losses. From an overall 1.4 audience share last month, it fell to a 1.2 this time around.

In the broadest measurement of listeners, this critically important station still is unable to crack the top 20.

Meanwhile, Limbaugh affiliate WABC showed gains: from a 3.4 to a 3.7.


--- Still stuck in the Southland's bottom tier, KTLK-AM/ Los Angeles moved from a tiny 0.8 to this month's 0.9 share.

In order to avoid continuing to pay station owner Clear Channel high fees to run Air America programming there, KTLK needs to see dramatic ratings improvement. A quarterly finish above 1.0 would help a bit.

Conservative KFI held a 3.7 overall share.


--- In Chicago, Air America's WCPT-AM hasn't budged, still turning in a miniscule 0.7 share. Since last summer, the station has been unable to show any growth.

Rush's WLS-AM gained, moving from a 3.7 to a 4.0.


--- Both Hub stations combined couldn't bring the slightest improvement for the liberal network, as WXKS and WKOX-AM/ Boston again reveal a paltry 0.5 share. Only three distant, tiny outlets showed up with smaller numbers.


--- Especially ominous news has emerged from San Diego, where the previously somewhat successful KLSD-AM has seen gains erased. From a respectable 3.1 last fall, it's taken a huge hit, now down to a 1.8 share.


Representing the second phase of a three-month ratings period, final Winter 2006 Arbitron figures will emerge in April.

With nearly all of Air America's stations still ranked outside the top twenty, however, how could the network ever expect to attract a significant advertiser base?

For the network's coming second anniversary celebrations, expect the bubbly to be covered by our friend George Soros.

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Images provided by David A Lunde for the Radio Equalizer

17 Comments:

  • I cant wait to hear about how ratings are always down in winter, again. I wonder how Limbaugh managed increases in those markets? I thought it was a loser proposition from the start and would pay it little attention if it weren't for the moonbat going ape shit. Then it becomaes fun to watch them twist themselves in a pretzel trying to tell everyone within earshot that these kind of results dont mean a thing. Sure they dont.

    By Blogger Seriouslyunserious, at 29 March, 2006 09:56  

  • Wow! I am surprised about San Diego, what happened?

    By Blogger FYIFYI, at 29 March, 2006 10:08  

  • No point in mentioning that in Dallas - the # 5 market in the U.S.- Air America had fallen off the charts for the summer 2005 ratings.

    By the way, the lowest station listed only manages a .3, so we can safely speculate that Air America falls below that... and if winter ratings are always down.... well - can you fall below zero?

    By Blogger Lokki, at 29 March, 2006 10:54  

  • So sad too bad. It's the american way, do well, you do well, do poorly, you fade away. Only Super Soros can help now. I did read he was giving a much needed cash infusion of several Mill as an early christmas, Opps, Xmas, opps, winter solstice persent.

    By Blogger DaMan, at 29 March, 2006 13:47  

  • What kind of idiot continues to pour money into a dog like AAR?

    This kind?

    http://tinyurl.com/rlc5j

    By Blogger Lidsville, at 29 March, 2006 20:37  

  • Hello, hello, anybody out there?

    Dick Tuck?
    Justin?
    Mr. Kite?
    Hardcore, etc.?

    Isn't it time to drag out the old argument about Brian using the wrong numbers from Arbitron?

    Everyone on vacation at the same time?



    Hello, hello?

    By Blogger Lokki, at 30 March, 2006 13:19  

  • Lokki

    I was thinking the same thing. If nothing else they could call him Baloney again. It aint much but if its all ya got...

    By Blogger Seriouslyunserious, at 30 March, 2006 13:45  

  • Like I've said before, there is room on the AM airwaves for *quality* liberal talk and AAR isn't it.

    By Blogger Lidsville, at 30 March, 2006 19:58  

  • Like I've said before, there is room on the AM airwaves for *quality* liberal talk and AAR isn't it.

    Like this here B.M. site. This one has quality. Cabin Boy Quality.

    By Blogger WHT, at 31 March, 2006 01:48  

  • I have a radio button set to AAR, and I go there during commercials on the other talk stations just to check out what they are saying. It is unlistenable. 20 second max and I switch.

    I like to play a game with my son, to guess what they will be talking about. Never are they talking about what is relevent. Example: two weeks after the Cheney shooting incident, they were still trying to make it an issue, after it was completely over.

    By Blogger Michael Carr, at 01 April, 2006 12:03  

  • This is so funny. How ironic. The Radio Equalizer's readership goes way, way up while listenership on AAR goes way, way down. *chop* *chop*...timberrrrrr!

    Keep up the good work, Brian.

    By Blogger Mike McConnell, at 01 April, 2006 15:47  

  • We can only hope that Air America will soon be thrown off the air. The fewer opposing viewpoints on the radio, the better for America.

    By Blogger Jon Swift, at 01 April, 2006 17:24  

  • We now listen to Rush via the podcasts (on the computer the next morning, and on the iPods in the car). If/when a significant portion of Rush's audience ever did the same, what would that do to his ratings?

    Maybe I'm overestimating the techiness of the listener base...

    And Jon, I guess you think you're being funny, but it falls flat. We don't advocate censuring ANY views and the more the Left airs their views, the better. We need them to keep it up, with the lowest ratings possible. The more they squawk AND are ignored/laughed at, the better for America!

    By Blogger Peg C., at 02 April, 2006 09:55  

  • We can only hope that Air America will soon be thrown off the air. The fewer opposing viewpoints on the radio, the better for America.

    By Jon Swift, at 01 April, 2006 17:24

    Wow, You do not even try to hide your fascism do ya ? Lets all think alike yeah thats it ! that is what America was founded on? NOT

    By Blogger freethinking me, at 03 April, 2006 01:19  

  • We can only hope that Air America will soon be thrown off the air. The fewer opposing viewpoints on the radio, the better for America.

    By Jon Swift, at 01 April, 2006 17:24

    Wow, You do not even try to hide your fascism do ya ? Lets all think alike yeah thats it ! that is what America was founded on? NOT

    By Blogger freethinking me, at 03 April, 2006 01:19  

  • I am having a problem with my brother believing Air America claims they are wining huge market share. Can you publish your latest 2006 ratings information so I may forward it?

    By Blogger visionar, at 05 April, 2006 16:38  

  • As I've said before, AAR is the gift that keeps giving. Where else can you hear, "unfiltered", the Democrat left in all its venemous, illogical, brain dead glory? Make no mistake about it, what you hear on Air America is the ideology of the liberal wing of the Democratic party, which today comprises ALL of the Democratic party. The fact that its ratings have been so dismal is a constant black eye for Democrats, who never, in their wildest dreams, could have anticipated such a ridiculously low number of listeners. The reason for the lack of listeners is simple - NPR, and Pacifica (subsidized by taxpayer support through the Corporation for Pubic Broadcasting - your tax dollars at work) has for decades served those few "Progressives" out there, with non-commercial radio. The so-called main stream media is also heavily slanted to the pro-Democratic left. There's simply no room - and no need - for a commercial "progressive" media outlet, especially one as awful as AAR has been.

    It's unfortunate in a sense, that Republicans have been cursed with such poor leadership, starting, of course, with Bush (let's face it) who abandoned whatever conservative leanings he had once re-elected - in such a situation Democrats could have been marginalized for decades. But I digress....

    As to AAR, it's a money pit, where cash that might be used elsewhere is literally thrown down the drain. So, for conservatives the cry should be, "live on Air America" -

    BSD

    By Blogger B.Samuel Davis, at 02 May, 2006 10:33  

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