Air America, Ratings, New York City, Boston, Chicago, Los Angeles, San Diego
For Air America, Latest Ratings Bring More Bad News
Two days into the latest batch of big-city Arbitron radio ratings releases, not even one piece of good news has yet emerged for Air America.
With the liberal radio network's second anniversary just days away, that leaves little to celebrate when it comes to real audience growth. After fresh numbers from New York, Los Angeles, Chicago, Boston, San Diego and elsewhere, here's a quick scorecard:
--- In New York City, temporary network flagship WLIB-AM showed losses. From an overall 1.4 audience share last month, it fell to a 1.2 this time around.
In the broadest measurement of listeners, this critically important station still is unable to crack the top 20.
Meanwhile, Limbaugh affiliate WABC showed gains: from a 3.4 to a 3.7.
--- Still stuck in the Southland's bottom tier, KTLK-AM/ Los Angeles moved from a tiny 0.8 to this month's 0.9 share.
In order to avoid continuing to pay station owner Clear Channel high fees to run Air America programming there, KTLK needs to see dramatic ratings improvement. A quarterly finish above 1.0 would help a bit.
Conservative KFI held a 3.7 overall share.
--- In Chicago, Air America's WCPT-AM hasn't budged, still turning in a miniscule 0.7 share. Since last summer, the station has been unable to show any growth.
Rush's WLS-AM gained, moving from a 3.7 to a 4.0.
--- Both Hub stations combined couldn't bring the slightest improvement for the liberal network, as WXKS and WKOX-AM/ Boston again reveal a paltry 0.5 share. Only three distant, tiny outlets showed up with smaller numbers.
--- Especially ominous news has emerged from San Diego, where the previously somewhat successful KLSD-AM has seen gains erased. From a respectable 3.1 last fall, it's taken a huge hit, now down to a 1.8 share.
Representing the second phase of a three-month ratings period, final Winter 2006 Arbitron figures will emerge in April.
With nearly all of Air America's stations still ranked outside the top twenty, however, how could the network ever expect to attract a significant advertiser base?
For the network's coming second anniversary celebrations, expect the bubbly to be covered by our friend George Soros.
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Images provided by David A Lunde for the Radio Equalizer