Radio Station Web Sites, Inside Radio

IN THE DUST

While Blogs Flourish, Radio Sites Lag





Other than perhaps to hear streaming audio, how often do you visit radio station websites? To go there frequently, what reason would you have?

In my latest Inside Radio column, we explore how radio's Internet presence is being left in the dust by highly successful new media upstarts.

While blogs continually look for ways to better serve their readers, station sites are stuck in the past. While some haven't been substantially upgraded in years, others are bogged down with enough moving images to potentially crash your browser.

One common theme: a lack of fresh content that might keep fans coming back.

To see the piece, click here.

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