The Radio Equalizer: Brian Maloney

18 July 2006

Matt Drudge, New York City Ratings

MATT'S RATINGS SCOOP

In NYC, Limbaugh Remains Number One




A fresh copy of the just- released and all- important Spring 2006 Arbiton Ratings Survey has been leaked to Matt Drudge, who has published show- by- show highlights of New York City talk programs at the Drudge Report.

According to his figures, Rush Limbaugh again remains number one in New York City, while Al Franken and Randi Rhodes of Air America Radio hover near the bottom of the pack.

Overall, conservative WABC dominates the top rankings, while WOR and WLIB continue to struggle.


RUSH LIMBAUGH REMAINS TOP TALKER NYC...

SPRING BOOK [APR-JUNE 2006]

TOTAL LISTENERS 12+
AVG. QUARTER HOUR

1. RUSH LIMBAUGH (WABC) 144,100
2. SEAN HANNITY (WABC) 113,500
3. CURTIS/KUBY (WABC) 109,500 (shown in photo)
4. GAMBLING (WABC) 104,700
5. DON IMUS (WFAN) 93,800
6. JOY BROWNE (WOR) 76,200
7. MARK LEVIN (WABC) 74,200
8. OPIE/ANTHONY 74,000
9. BILL O'REILLY (WOR) 64,900
10. MICHAEL SAVAGE (WOR) 64,300
11. AL FRANKEN (WLIB) 47,300
12. LIONEL (WOR) 38,400
13. RANDI RHODES (WLIB) 38,200
14. BATCHELOR (WABC) 36,900


Figures represent the average number of listeners 12 and older tuning into any particular 15- minute period during the show.

UPDATE: conservative talker KFI / Los Angeles surges to a (first- ever?) first- place finish! Its 4.8 showing is a major gain from the 4.0 registered in the winter ratings period. Meanwhile, KABC is still stuck in neutral and Air America's KTLK turns in another 1.0 share.

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34 Comments:

  • Short and sweet

    Franken: not even in the Top 10 !!!

    By Blogger The Benson Report, at 18 July, 2006 14:22  

  • shhhhhh. If you put the local NPR AQH ratings along with the commercials, you would be in for a shock. The NPR shows rivial WOR. The 'liberal talk' audience is fractured between NPR and Air America. BTW, that list does not cover the ratings for EVERY SHOW in NYC either, shhhhhhhhhhhhhhh. As usual I'm interested in seeing the demos, not the 12+, a lot of 60+ undesirables (for advertisers) listen to ABC, and Curtis and Kuby are not your traditional "conservative" talk show either. In the next 3-4 books Shock jocks Opie and Anthony will easily surpass Limbaugh's AQH and Hannity's. I can't stand Opie and Anthony, but they will trample those AQH numbers in a few books

    By Blogger rightwingwhiner, at 18 July, 2006 14:25  

  • Ok so how about you add up the multiple conservative shows that "fracture" the liberal audience? It seems like the pie is split a lot more ways with conservatives on that list, yet they are still trouncing the libs. As you say "SHHHHH".

    By Blogger Seriouslyunserious, at 18 July, 2006 14:36  

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    By Blogger Otimaster, at 18 July, 2006 14:46  

  • You missed the point "seriousness", the NPR NY stations are not included in the main arbitron listings. IF you listed them in this top 20, it would give a more fair look at political talk in NY, and you would see there are a lot of progressive/liberal talk listeners, still right wing talk will always do better than "liberal talk" for one simple reason, most of the conservative audience sit home, retired listening to the shows, where "liberals" are younger and in the work force and do not have the tme to listen to radio all day, many who listen listen to liberal talk also on-line. Traditional AM radio listeners are older and still listen to the medium of AM radio, where as "liberals" do not traditionally listen to AM talk radio. The fact remians conservative talk's audience is basically over 60+. Based on EXPERIENCE, based on REALITY. The whole point of Maloney's post is to create an illusion that everyone loves conservative talk. My point, conservative talk is a dinosaur format, just like oldies music on FM radio.

    By Blogger rightwingwhiner, at 18 July, 2006 15:47  

  • Good point rightwingwhiner. Benson can probably confirm that for us.

    P.S.
    If the radioequalizer ever becomes relevant maybe it too will be leaked radio ratings.

    By Blogger Elmonica, at 18 July, 2006 15:58  

  • Elle Monica,

    You want me to spin the dismal AAR numbers into something they're not.

    You can’t make a silk purse (Rush) from a sow’s ear (Franken)

    Sorry, senorita - I can't help you on this one.

    By Blogger The Benson Report, at 18 July, 2006 16:24  

  • Well if you assume that your gross mischaracterization of the the audience is accurate, then you can dismiss this as nothing important. Heck those employed young liberals are probably listening to Wowie Howie on satellite. SHHHHHH!

    By Blogger Seriouslyunserious, at 18 July, 2006 16:27  

  • All this time liberals have been trying to convince me that NPR wasn't liberal. So which is it? The confusion is mind numbing! LOL

    By Blogger Rich in MT, at 18 July, 2006 17:30  

  • I love the liberal spimsters. "Look how well they did in the 60-61 demo. LMAO. NPR "hurt" us. ROFL. "The ratings don't cover every show". Uh, duh. Maybe you can sprinkle in the Disney channel.Shhhh, oops, that makes you look worse.

    You're pathetic.

    By Blogger Owen, at 18 July, 2006 17:52  

  • RWW,

    Why the dismissal of our aged population? Why do you try to downplay our seasoned citizens? A bit of agism for you - forget the old, they don't count?

    Oh, and Rich in MT, EXCELLENT POINT! I think this is a clear admission that NPR is liberal.

    Oh, one last thing RWW... If we include NPR, let's knock their ratings down by 30%, since they don't have to run commercials. Most people will change stations at commercial breaks. No commercial breaks, fewer listeners switching...

    By Blogger Lynnwood Rooster, at 18 July, 2006 18:14  

  • None of this matters a bit to Air America.

    Nobody was listening before and nobody is listening now.

    They don't care. They don't depend on advertising to pay their bills.
    They don't have to earn their keep.

    It's socialism at its finest. A classic example of the redistribution of wealth from the rich to use for the supposed benefit of a minority group (the extreme Liberals).

    The fact that the idea doesn't work and that the money could be better spent elsewhere doesn't even faze anyone at Air America.

    Adhering to the ideology is more important than any practical effect from following the ideology.

    It's exactly what we'd get if these people ever got any real power.

    Think of the Big Dig. It's an engineering marvel built at the greatest expense...too bad the execution was so flawed.

    Now think of Air America.

    By Blogger Lokki, at 18 July, 2006 18:40  

  • Lynwood,
    I'm not saying NPR is "liberal", but anyone who wants to hear real analysis and reporting of current events would listen to NPR over the vile venom spewed on the right side, so yeah liberals would listen to NPR over the venom from the right, although NPR is not really "liberal". But, to a fake conservative, a nu-metal Limbaugh conservative, anything that is not "war war war Bush Bush Bush, libs are bad libs are bad" for 4 hours straight is "liberal", so by that defination NPR is "liberal".

    I'm not trying to put down the 60+ crowd, but keep in mind the radio industry does not see these folks as the target advertising demo, Mr.Sniffen, would even agree with me on this point.

    By Blogger rightwingwhiner, at 19 July, 2006 09:58  

  • So NPR isn't liberal, but liberals listen to it because it squares with their views, which are, of course, the correct views, because, doggone it, liberals say so.
    -----------
    Truth be told, Air America and NPR are both Clangbirds.

    By Blogger Rich in MT, at 19 July, 2006 12:05  

  • RWW,

    Fair enough... Then the highest liberal ratings are for Franken at number 11. Meaning that NPR would NOT affect the liberal scores at all.

    I would also assume, then, that if NPR is as neutral in views as you state it should draw from liberals and conservatives equally, meaning it really is a zero-gain for either side. No impact.

    Either way, it looks pretty bad for liberal talk radio. Either you classify NPR as liberal (which I would do, based upon our local NPR stations and the national feeds) and have the liberal side of radio look better, but still not in the top 5, or you claim NPR is neutral, and leave the liberal shows out of the top 10 altogether.

    Doesn't look good either way, does it?

    Rich in MT,

    Excellent summary!

    By Blogger Lynnwood Rooster, at 19 July, 2006 16:43  

  • Rich

    NPr constantly has conservatives and liberals on their local talk show in NY, ironing out the issues. I would hardly call NPR 'liberal' considering both sides are guests on a regular basis, at least on the local public radio tak shows on the NPR station (Wnyc) in NYC. Morning edition, is not "liberal" either. Listen yourself, just because NPR does not have a Michael Savage comparing "liberalism to HIV' does not make it "liberal". Consider NPR sane radio for rational adults, not rapid dogs. If you are a rabid dog, you will not like it. Not enough insults or red meat.
    ************************************
    Lynwood
    Fair enough... Then the highest liberal ratings are for Franken at number 11. Meaning that NPR would NOT affect the liberal scores at all.

    Sure it does, NPR shows average around 25-30,000 AQH listeners, a little less than Franken, therefore it is fractured. NYC also has a Pacifica station, which registers in the non-commercial radio ratings as well, lower AQH than NPR and Air America though.

    By Blogger rightwingwhiner, at 19 July, 2006 16:56  

  • Here are the Winter 2006 for WNYC-AM in NYC, spring is not up yet
    WNYC AM (NPR) had 20,800
    AQH listeners
    Franken had 47,000 in the Spring
    Rhodes 38,000 in the Spring

    So if the NPR station in NYC get's 20,800 AQH in the Winter, while Air America had a TERRIBLE winter book, as well covered by Maloney, you can clearly see NPR plays an impact. I did not include the WNYC-Fm, since that station plays classical music in the evening
    http://www.rrconline.org/arbitron/results.php
    check it out yourself.

    By Blogger rightwingwhiner, at 19 July, 2006 17:03  

  • Use any math you want.

    Add / Multiply / Divide / Subtract /

    Bottom Line:
    Franken did not make the top 10 in New York City.

    By Blogger The Benson Report, at 19 July, 2006 17:56  

  • bottom line, Benson, I proved my point, with FACTS, I don't listen to Franken, I don't care, you care more than anyone else, because you suffer from O.L.D, obsessed with liberals disorder. I proved the "progressive talk" audience is fractured with NPR and Pacifica. Also note the drug addled sexually dysfunctional Limbaugh's audience has not really grown at all. Good luck brown nosing the sick little freaks on the AM radio, they laugh all the way to the bank at your expense, making you ignorant, depriving you of knowledge and showing contempt for their listeners.

    By Blogger rightwingwhiner, at 19 July, 2006 18:07  

  • News Flash:
    You proved nothing. Brian's post is not about your 8th grade modern-math fantasy world hypothesis of merging multiple radio networks into a single entity. All you ended up with was a diatribe of nonsense.

    The subject: Arbitron Ratings results.
    In the future, RTFA and stay on topic.

    By Blogger The Benson Report, at 19 July, 2006 19:09  

  • If you are able to break the numbers down, most of WABC's listeners are not in NYC proper--i.e. liberal Manhattan.

    And also note the top four programs, aside from all being on WABC, have at least 100,000 listeners.

    Many of their listeners are in the suburbs which tend to lean more conservative even in blue states like NY, NJ and CT.

    One area is Newburgh/Middletown (Mid-Hudson Valley, NY--#137). Even though according to Arbitron (from All Access) their top stations are FM, with AC WHUD leading the pack, the top AM station--WABC (4th rank overall with a 5.5)

    In Monmouth/Ocean County (52), NJ, WABC is number 1 with a 7.1. WKXW 101.5, which is all New Jersey talk (NJ 101.5) plus music on weekends, is number 2. WKXW is paired with WIXM in South Jersey.

    In Sussex (246) WABC is #2, behind Clear Channel's AC WSUS.

    In Stamford, CT (which would techincally be my area--#142), WABC is number 3 with a 5.0. Despite having talkers like Boortz, Savage, Clark Howard and Jerry Doyle, WSTC/WNLK is near the bottom.

    This considering the mayor of Stamford, Dan Malloy, wants to be governor of the PRCT against the popular Jodi Rell. While he's doing that, Stamford is starting to crumble again after years of his socialist community police programs and taxes going up!

    Back on topic a hair, I used to work for STC/NLK before Cox took over. If I recall they had Mike Gallagher, Bruce Williams and a CT syndicated host named Judy Jarvis, who died of lung cancer a few years ago. It was 6 months there doing news and other things, but I liked it there--I really did.

    In Westchester County, NY, WABC is #1 with a 5.4. But this is market 305 we're talking about. Then again, Clinton and her husband live in Chappaqua.

    By Blogger The Real Bob Anthony, at 19 July, 2006 20:45  

  • RWW posted:
    Sure it does, NPR shows average around 25-30,000 AQH listeners, a little less than Franken, therefore it is fractured. NYC also has a Pacifica station, which registers in the non-commercial radio ratings as well, lower AQH than NPR and Air America though.

    OK, so you're saying that those NPR listeners should be added to the Franken total? Meaning that NPR is predominantly liberal - since it attracts mainly liberal listeners who would listen to Franken if not for NPR?

    But, let's assume - as you try to claim - that NPR draws from all over. Heck, we'll give 75% of NPR to the liberal side, 25% to the conservative side.

    Take Franken's 47,300 - add another 15,000 from the 75% of the NPR listeners. We're at 62,000. Still in the same position, behind Michael Savage.

    ONLY if you add ALL of the NPR listeners (which would mean you do agree NPR is liberal, not "balanced" - look at the draw of the audience to determine it's political leanings) does Franken finally equal even Bill O'Reilly; still comes short of Mark Levin, and doesn't even touch Hannity or Rush.

    In fact, if the NPR estimate of 20K is right, add that to Rhodes and to Franken - you're still short of the top 3. Even combining them all together!

    Bottom line - liberal radio just isn't anywhere near as successful as conservative radio. You just can't argue it. Talk about fractures, NPR's "draw", etc. still doesn't cut it once you look at the numbers.

    Hey, if we add NPR and the WLIB shows togeether we still don't touch just ONE of the top 4 WABC shows, nor one of the top 3 CONSERVATIVE shows.

    By Blogger Lynnwood Rooster, at 20 July, 2006 10:21  

  • You proved nothing

    Wrong Benson, I proved that their is a "progressive talk" audience, fractured into 3 radio stations, WNYC 820 AM, WLIB 1190 and WBAI 99.5FM (15,000 AQH listeners on the average). Maloney's point is that Air America is a failure, my point the audience is obviously fractured.

    Patriot World, as much as I detest his baseless name calling, is actually correct, the NYC market covers a lot more than just NYC, which greatly contributes to WABC's numbers.

    Back to grumpy Benson, BTW I love the Moody Blues good taste in music, bad choice in leadership Benny boy, since Patriot corrected you, on the arbitron coverage for the New York market, you can not say "franken did not crack tthe top ten in NYC" since the numbers do not just represent NYC. Benny boy, I did stay on topic, my post was about arbitron ratings in NY, I posted only about arbitron ratings in NY, and an ad-hom attack on Limbaugh!! It is not a fantasy world either, my point is proved by NUMBERS.
    Let's review
    Franken's AQH 47,000
    O'riley AQH average 60,000
    NPR (Wnyc-AM) 28,000
    Pacifica (WBAI 99.5) 15,000
    Top rated WABC shows average 100,000
    So it is safe to say at any given time slot of noon-3 weekdays at any given time as many as 90,000 people are listening to "progressive talk" in NYC, and as many as 164,000 listeners are listening to conservative talk (Oriley and Limbaugh. More conservative listeners yes, but it not the gloom and doom that Maloney is trying to paint.

    By Blogger rightwingwhiner, at 20 July, 2006 10:31  

  • Dog gone it rightwingwhiner, you nearly had me convinced that NPR wasn't liberal, and there you go again lumping it in with the liberal stations in your number crunching.

    I've decided you're not very credible, so I'll go back to my original opinion, which I gained from listening to NPR. NPR is a liberal voice. Sure, they put conservatives and libertarians on there to comment on topics, but the topics themselves are liberal oriented. What serious conservative gives credibility to an idiot camping in a tree? NPR does.

    By Blogger Rich in MT, at 20 July, 2006 10:47  

  • A smart conservative would take the enviornment seriously, a conservative polluted by Limbaugh laughs at the enviornment. My mother is a conservative who takes the enviornment VERY seriously, the only topic we agree on. Think outside the box my friend, think long term, not short term, the enviornment is a REAL issue and a smart conservative would get it. Liberal or not, NPR does real issue related radio, Air America, exposes hypocracy that the right side would never touch, and yes Air America has attacked Democrats repeatedly. NPR gives all views a fair shake and access to their national audience. I count NPR listeners with the A.A listeners because mostly 'liberals" listen to NPR, conservatives who never heard NPR are quick to call it "liberal" because a windbag on tak radio said it is "liberal". I notice one thing about right wing radio, they tell their audience "don't read the newspaper, listen to me". Why? Are they afraid their views can be debunked with facts? Every progressive host says "look for yourself, don't just take my point".
    Why? This point is something every conservative should be concerned with, why would you want that attitude to represent your side? "don't read"?????? If you are condifent in your view point, you would NEVER tell your audience such a thing. That attitude alone, shifted me to the left when I was a high school student. I used to listen to Limbaugh, once he said that, I never tuned back.

    By Blogger rightwingwhiner, at 20 July, 2006 11:24  

  • Rightwingwhiner,
    I'm trying to figure all of this out. So now, apparently, you figure only open minded people listen to liberal radio and us closed minded people listen to conservative talk radio, because, darn it all, liberals are just that much smarter then conservatives.

    I'm not sure how smart you are, it took me a short paragraph to say what took you a horribly written rant to say.

    By Blogger Rich in MT, at 20 July, 2006 11:39  

  • When you idolize and vehemently defend a man who tells you not to listen or read anything unless it's HIM (LIMBAUGH) I can safely assume you obey his orders. I covered a lot more than what you summarized. You did not address my question as to why the right wing icon, tells you not to read or listen to anything but him and his newsletter??? Can it be his ideas are debunked with FACTS, which you will never receive if you obey him. Telling the audience not to read is an insult to the listener. I do not want to be insulted by a former Kansas City Royals billboard salesman, and either should any other sane person for that matter. Yes, it's true only open minded people listen to NPR, the closed mind has already been ordered not to listen or read.

    Are you proud that your main mouth piece insults his audience on a daily basis? If a Liberal was representing my views like this, I would want that person off the air.

    By Blogger rightwingwhiner, at 20 July, 2006 12:06  

  • First of all rightwingwhiner, thanks for paying more attention to your writing style and context. I'm not a stickler for perfect English, but I do expect people to at least try to take a little care when writing, as it shows a bit of respect for the audience. Purposely using poor grammar is insulting, that's why radical Islamists hack English on purpose.

    You said:
    When you idolize and vehemently defend a man who tells you not to listen or read anything unless it's HIM (LIMBAUGH) I can safely assume you obey his orders.

    Of course I obey his orders. I receive them daily over the radio, but I have to decode them with my special decoder ring, which, of course, you too can get inside a box of Kellogg's Raisen Bran, the official sponsor of the mind numbed robots!

    But the real man behind the curtain is Mark Levin. He'll soon be to a market near you.

    By Blogger Rich in MT, at 20 July, 2006 12:17  

  • Of course I obey his orders. I receive them daily over the radio, but I have to decode them with my special decoder ring, which, of course, you too can get inside a box of Kellogg's Raisen Bran, the official sponsor of the mind numbed robots!

    But the real man behind the curtain is Mark Levin. He'll soon be to a market near you.
    *******************************

    Very funny. Levin is in my market NYC and honestly I would rather listen to Limbaugh. I can replay yestersay's Levin show in a quick sentence "lib lib lib lib lib lib lib lib lib lib lib lib lib" levin, has absolutly nothing to say.

    By Blogger rightwingwhiner, at 20 July, 2006 13:07  

  • Rightwingwhiner,
    When you quote somebody else, please use some etiquette and denote it somehow, perhaps with quotes or italizing, it makes for easier reading. I know you're new to this communication gig, but please try to keep up.

    By Blogger Rich in MT, at 20 July, 2006 13:14  

  • Yes indeed I'm new to the blogging world. Check out my blog if you want, my friend and I put it together. Nobody is really reading it yet, in 2 weeks our internet radio show will be launching. Should be fun.
    evilliberals.blogspot.com

    By Blogger rightwingwhiner, at 20 July, 2006 14:38  

  • RWW posted:

    So it is safe to say at any given time slot of noon-3 weekdays at any given time as many as 90,000 people are listening to "progressive talk" in NYC, and as many as 164,000 listeners are listening to conservative talk (Oriley and Limbaugh. More conservative listeners yes, but it not the gloom and doom that Maloney is trying to paint.


    Great! So, to be equal, we'll add Rush's listenership, 2/3rds of Dr. Browne's listenership, and 1/3rd of Bill O'Reilly's listenership (they do overlap), and see that we end up with (144,100 + 50,800 + 21,600) 216,500.

    Or over twice what the "liberal" networks have.

    That's IF you consider NPR liberal...;)

    By Blogger Lynnwood Rooster, at 20 July, 2006 18:34  

  • Dr.Browne, I would not count as conservative radio, I coulted O'riley whole AQH numbers in my estimates, BTW, but yeah if you factored Dr.browne and counted her as "conservative" it would double "progressive talk", but as far as I know her show is not political. Take it easy.

    By Blogger rightwingwhiner, at 21 July, 2006 11:06  

  • Lynnwood Rooster

    Good job on the math - there are just a few other calculations that the libs will want to include.

    1.) Subtract the NYC suburbs because the suburbs are not really part of New York City. And the conservatives live in the suburbs.

    2.) Subtract the listeners to Rush Limbaugh. They are conservative and are not permitted to listen to the liberal radio stations.

    3.) Subtract the people over 60. They are conservative and everybody knows they are useless anyways unless you want to consider the Soylent Green factor.

    That should satisfy the libs.

    p.s. what is coulted?
    .

    By Blogger The Benson Report, at 21 July, 2006 12:21  

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