Don Imus Return, Drudge Report, Talk Radio

DOES IT MATTER?

Imus Return Would Mean Little







Does the potential return of Don Imus to radio really matter?

Given his most recent performance, the answer is clearly no. But that hasn't stopped a few publications and websites from hyping the probable resumption of his program.

With his advancing age, weak ratings history and limited number of affiliates, even at his peak, the I-Man's best days are well behind him. Only a concerted effort to manufacture "outrage" could succeed in drawing much attention to him and even that would be fleeting.

Nonetheless, radio insiders are scratching their heads over Drudge's supposed "scoop" claiming Imus would return in January. Most expect the crusty talker to return much sooner, perhaps before the end of the summer.

That's certainly what Imus seems to be fighting to accomplish. In addition, CBS probably isn't interested in a long legal battle over his contract, one which could result in a huge payout.

As a result, don't be surprised to see codger- talk resume as soon as possible.


AT WORLDNETDAILY: Talker Rusty Humphries captures muslims declaring sovereignty over the UK and US.

FOR Boston- area talk radio updates, see our other site. Several new items have just been posted.

SAVE Internet radio: stations could soon shut down!


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