The Radio Equalizer: Brian Maloney

24 July 2007

WABC. New York City, Spring Ratings 2007

BIG TALK GAINS

New York's WABC Sees Ratings Surge






*** More Updates Below ***

In New York City, talk radio's crucial semi- annual report card has just been released, with good news to send home to parents. Could it mean a growing interest in next year's political contests?

Where it really counts, Limbaugh / Hannity affiliate WABC scored big gains, moving from a 3.5 overall share of the audience to 3.9. That was good for fifth place among listeners 12 and older, higher than we've recently seen for the format in the Big Apple.

Though ratings are tracked monthly, the four quarterly "books" are what actually count. From those, the spring and fall surveys are most critical for setting future advertising rates, as well as sheer bragging rights.

Because Arbitron's sample size in New York is so large, a move from 3.5 to 3.9 means more than it would in a small city, where the ratings ride can be bumpier.


Meanwhile, rivals WOR 710-AM and WWRL-AM (Air America) fell slightly, dropping to 2.0 and 0.6, respectively.

With the wildest presidential contest ever already underway, get ready for what could mean talk radio's biggest- ever surge.


UPDATE: With show- by- show breakdowns now available, we can see what brought about WABC's gains. In the all- important 25-54 demographic, Sean Hannity was up 24%, Mark Levin gained 57% and Rush Limbaugh's numbers rose 7%. Morning show figures (everything between 5am and noon) were flat and remain the station's primary weak point.

Meanwhile, the long- struggling WOR continues to suffer, with some gains in the station's morning show but continued weakness in afternoon drive. The addition of conservative talker Steve Malzberg to evenings provided a bright spot: up 27% over libtalker Lionel's previous ratings in that slot.


FOR Boston- area talk radio updates, see our other site. New: Judge Maria Lopez gets her due.

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37 Comments:

  • I don't think you can call two stations that both failed to crack the Top 20 "rivals" of WABC.

    "Also-rans" is more like it.

    By Blogger Unknown, at 24 July, 2007 16:04  

  • Good job boys!! Thanks Limbaugh, Hannity and Levin for helping our cause. Keep those useful idiots in line. Another successful quarter of lies, obfuscation and deception
    Sincerely,
    THE CHAMBER OF WAR PROFITEERING

    American Enterprise Institute
    Project for a New American Century
    The Weekly Standard
    AIPAC
    R.N.C
    Blackwater/KBR

    PS
    It would be nice if some of your programs had more than 2 listeners under 55 years of age

    By Blogger Minister of Propaganda, at 24 July, 2007 18:21  

  • As usual MOP, your station WBAI--NEVER PROBABLY EVER HEARD OF ARBITRON!


    To break down WABC's numbers further, I got some things from All Access in regards to 770:


    In Monmouth/Ocean Counties--WABC is number 1 (6.5), followed by FM Talk WKXW/WXKW (NJ 101.5).


    In Morristown, NJ, I know a triple digit market, WABC is tied for second with sister station WPLJ (6.6)


    And in Stamford/Norwalk, WABC is forth (4.2), tied with WFAN. WCBS News Radio 880 is number 1 (perhaps thanks in part to the Yankees), Bridgeport AC WEBE 108 took a massive hit going from 7.8 to 5.3 giving it second place.


    But in the Bridgeport market, WEBE is ROCK SOLID NUMBER 1 (13.5 up 2 from the last report of 11.5). Sister station N/T--Full Service WICC 600 maintains #2 with a 9.4. AC WEZN Star 99.9 an 8.4. Once again the Park City Big 3 maintains their grip. To stay on topic, WABC was 15th with 1.4.


    Now tc, I would slightly disagree with you about WOR. They have Savage, which serves as a strong lead-in to Steve Malzberg, and they have O'Reilly, albeit delayed. But other than that, you can say that WOR would need a bit of a makeover in terms of programming. Question is, would Buckley supply the bucks?


    WWRL on the other hand, is TRULY an also-ran. Can't pickup 1600 here in the LFC.

    By Blogger The Real Bob Anthony, at 24 July, 2007 19:15  

  • When AIPAC AAR picked up Lionel in order to destroy WWRL's morning lineup into total, that cleared the way for Malzberg, a talentless neocon hack who had actually been unable to give his dubious talent awayfor several years, after "seperation" from his unfortunate original WWRL gig with Karen Hunter.

    Regardless, WABC's quality of programming, while perhaps not in a nosedive, has certainly dipped in recent months. Many of the entrenched personalities have grown stale, some of the new programs are weak (Erik Hastings, Jerry Agar, Laura Ingraham, Monica Crowley, Larry Kudlow, etc.) and cannot hold a candle to more innovative programs that they replaced (Andrew Wilkow, John Batchelor, etc.)

    I was flabbergasted when I noticed George Weber comment on a message board, words to the effect that accuracy in the news is not as relevant as it once was, but Curtis Sliwa's knuckle-dragging comments and Babita Hariani's determination to develop some sort of personality take up most of the time the show once used to develop ideas as intelligently as one could expect, anyway.

    Mark Simone, correctly labelled by Randi Rhodes in a television interview as "the weekend guy", is condescending, arrogant, poorly-read and -researched, and is a prime example of the type of person that people who matter go out of their way to avoid at parties.

    Even the once-amiable, appropriate-for-Sunday-morning "Religion On The Line" with Father Paul Keenan and Rabbi Joseph Potasnik is on the skids since Keenan left for satellite, and was replaced by the fawning, approval-seeking Deacon Kevin McCormack. This, and the departure of a Protestant minister have emboldened both Potasnik's increasingly political tendencies toward aggressive rhetoric toward both his besotted cohost appeaser and callers alike, rendering the longest running show and pleasant, good-natured attempt at interfaith dialogue virtually unlistenable.

    One would expect that, with the tremendous amount of financial support the station receives from listeners, sponsors, and disproportionate political elites and well-connected power brokers alike in America's center, one would hope that at least some of these unfortunate missteps would see correction.

    But, as terrestrial radio becomes increasingly irrelevant in tech-savvy Gotham, it could be safely concluded that the industry itself is cannibalizing-dare I say it-a TALK TITAN!-and riding the coattails of past glories till the great ride grinds to a end.

    By Blogger hashfanatic, at 24 July, 2007 20:10  

  • Anthony, I used to listen all the time to WBAI, Bernard White is wrecking the station. WBAI is listed in the non-commercial arbitron, not the regular book. Im sure they beat WABC in listenership (ok Im joking)

    Hash

    Malzberg, I once was on his show on WWRL, he cut me off, talked over me, and Karen hunter yelled at him for being rude. Malzburg, funny story, when I went to college, I worked for the radio station (Malzburg was an alumni) and we called him for a station fundraiser, he did not even contact us.

    anyway....... Andrew Wilkow, I agree for a conservative host, very good and interesting. Best one I heard on WABC in years. Only other show on WABC I enjoy, Coast to Coast, classic overnight program, non-political for the most part.

    By Blogger Minister of Propaganda, at 24 July, 2007 20:44  

  • WBAI is a horror show now.

    MOP...example about Malzberg.

    I am monitoring his program as we speak, and he is on yet ANOTHER fake terror alert (BREAKING NEWS!!)...this one is about, get this, DRY RUNS by TERRA-RISTS (there is something about deadly CHEESE...yes, CHEESE is the new WMD!!

    And who does he have on but fearmonger extraordinaire Peter King, who really needs to be held for observation for his hysterics.
    When talk show hosts (and it happens on WABC too, a LOT) bring these types of marginals on the air , thinking it will make them sound authoritative, it backfires, because the shows become caricatures of themselves, and they only highlight their willingness to totally capitulate to the most absurd extremes.

    This is absolutely not even Boyce at work here.

    By Blogger hashfanatic, at 24 July, 2007 21:18  

  • This comment has been removed by the author.

    By Blogger The Benson Report, at 24 July, 2007 22:51  

  • MOP said:
    Malzberg, I once was on his show on WWRL, he cut me off, talked over me

    NO! Say it ain't so! Someone actually stood up to kind old-loveable MOP? Gee, I wonder if there might have been a legitimate reason for Malzberg to cut MOP off? NAH, that would never happen with MOP.


    And MOP also said:
    Malzburg, funny story, when I went to college, I worked for the radio station (Malzburg was an alumni)

    Ah HA! Know we know where MOP gets his terrific grammar and spelling skills - from none other than Brooklyn College!

    Brooklyn College's campus today still looks much as it did when it was originally constructed (stuck in the outdated liberal mud?). Brooklyn College is a state-supported (by taxpayers, of course) institution of higher learning (how high is questionable based on MOP's intellectually-challenged philosophy) in the borough of Brooklyn, a culturally and ethnically diverse community of two-and-one-half million people.

    Some well known graduates of Brookly College are:

    Jimmy Smits - former actor - now, there's a mental giant
    Barbara Boxer - California lib politician
    Shirley Chisholm - need I say any more

    By Blogger The Benson Report, at 24 July, 2007 22:53  

  • Do you have a problem with Brooklyn, Benson-hurst?

    By Blogger hashfanatic, at 24 July, 2007 23:20  

  • Brooklyn certainly seems to breed some strange people. They seem to have similar views as the socialists from San Francisco.

    By Blogger The Benson Report, at 24 July, 2007 23:41  

  • Benson, you are indeed a mentally ill individual. Do you think, I look even twice at my posts, here? If I bothered reading these things (for a second) you would have nothing to say. I come here to torment traitors, simple as that.

    and Brooklyn college is a fine university, they upped their standards in admissions, did indeed change the construction in several areas and I doubt you even have a GED, Benson, let alone a degree.

    The old red scare, no longer works, nobody is listeing to your stale rhetoric, you are a LOSER Benson. Quite frankly I feel sick even writing to you. I look at you as all that is wrong with America, you are the epitome of ignorance, stupididty and a walking cliche. Nobody listens to the old red scare "socialist" bullcrap any longer. You never attended higher education for even 1 f*cking credit.
    Whyt do cons hate higher education? Simply for one reason, their distorted lies, twisted history and sick warped view of what America is, is not worthy of discussion in a university. Universities stress education and facts, conservativism is one big lie, relagated to AM talk radio, where their are no standards regarding the truth and historical accuracy. This is why cons hate higher learning, their LIES are not taught in a place of LEARNING. They have been fighting to replace truth with AM talk radio bullsh*t in classrooms for years. They are indeed, sick, warped individuals.

    the biggest difference with cons and the rest of us, cons base everything on "beliefs", everyone else deals with FACTS. cons want to believe Bush had good intentions with Iraq, cons want to believe tax cuts for the rich help the economy, cons want to believe the stock market is a good indicator of the economy in America, cons want to believe America will become a utopia is you ban abortion, cons want to believe the president broke no laws, Alberto Gonzales is honest, and their was no election fraud in 2004. cons want to believe that the rest of us are the traitors, communists and enemies. It is all about believing in myths and childish views

    By Blogger Minister of Propaganda, at 25 July, 2007 10:36  

  • "UPDATE: With show- by- show breakdowns now available, we can
    see what brought about WABC's gains."

    Not really. What you really see is how the whole Arbitron ratings are a ultimately a sham, and you see who has a stranglehold on control of the media in the New York market.

    It's all in the spin.

    The ratings were in the Daily News and WABC, I believe, ranked 18th amongst the "all-important 25-54 demographic", as you put it, Brian.
    And, for the 18-34 demographic, did WABC even appear on the roster?

    As the Minister of Propaganda has previously noted, WABC's audience in New York is OLD...old and tired.

    "The addition of conservative talker Steve Malzberg to evenings provided a bright spot: up 27% over libtalker Lionel's previous ratings in that slot."

    First off, the caliber of Savage's listener profile closely parallels that of Malzberg's, so Savage's hatefest as a lead-in to Malzberg's
    vicious rants and muckraking is a no-brainer (literally).

    Lionel is not a "libtalker" by any stretch of the imagination, and is bought and paid for by, among others, Jerry Harrison of Talkers Magazine, and the Green-piece's Air America reincarnation is not progressive radio by any stretch of the imagination....so progressives have rejected the neocon-supported Air America "2.0" in general, and Lionel in particular, who is symbolic of this fraudulent "new" enterprise.

    Brian, you knew that.

    With Bernstein, Elberg, & Co., and the Brothers Green at the helm, you certainly SHOULD have in a position to know this.

    I wouldn't be surprised if the "Hannity/Limbaugh affiliate" you trumpet doesn't go through some reshuffling itself...

    New York is an expensive city. Our senior citizens have less and less disposable income to spend, and the patriotard element comes into the city every day, does whatever amount of work they need to do in order to get by, and then head out to the suburbs, usually without spending a penny.

    The chips are stacked against them, and, with the realities of life and death and their willingness to coast on the tired cliches of the past, in the final analysis WABC has nowhere to go but down.

    After all, how popular was state-run East German radio after the wall fell?

    By Blogger hashfanatic, at 25 July, 2007 10:52  

  • Hash:The ratings were in the Daily News and WABC, I believe, ranked 18th amongst the "all-important 25-54 demographic", as you put it, Brian.
    And, for the 18-34 demographic, did WABC even appear on the roster?


    bingo! nailed it, if they are 18th with 25-54 and off the map with 18-34, as I have always stated the majority of their listenership is over 55+. 18th is a weak showing for a powerhouse like WABC for 25-54, piss poor, seriously. WOR has an even older listenership than WABC.

    Good job Hash. I think we successfully debunked this weak post! No offense to elderly people (as a respectful citizen I respect the elderly) but the elderly do not have disposable income, especially in NY, where you need 6 figures to have a quality of life that is acceptable. So WABC indeed sound like they are on their way down, unless they change the programming to attract an audience under 55.
    Side note:
    WABC, recently canned half of their production staff after the takeover ( I know a few people who worked there) The atmosphere is hostile at the station, with Citadel, brining in their own people, pissing off former workers at Disney (who worked there for over 20 years in some cases) and Citael is holding the severance pay of most of the fired!

    By Blogger Minister of Propaganda, at 25 July, 2007 11:04  

  • hash, for a blatant anti-semitic wannabe goomba, you're not that bad.

    MoPee? You're just too stupid to convince me you tie your own shoes.

    Get out of the basement, skippy.

    By Blogger Unknown, at 25 July, 2007 13:55  

  • MOP:

    18th is a weak showing for a powerhouse like WABC for 25-54, piss poor, seriously.

    Or another way to look at it is how well the AM stations are doing with the 25-54 crowd:

    WINS 2.6

    WFAN 2.3

    WABC 2.1

    WCBS 1.8

    Among the AM stations, WABC has a respectable placing, even in the all-important demo.

    And, unlike some others around here, I think the AM ratings have bottomed out. I think that with the immediacy of news and news talk, there will continue to be a market. I believe that commercial classical, jazz, classic rock, and oldies stations on the FM band will decline as more vehicles come equipped with mp3 CD players and other mp3 storage systems. I believe many listeners will opt for that programming without commercials, but commercials will continue to be tolerated on news, sports and talk stations.

    Listeners who want to hear "the latest" recordings will also tolerate commercials. My opinion.

    By Blogger Chromium, at 25 July, 2007 14:14  

  • "Hash, for a blatant anti-semitic wannabe goomba, you're not that bad...."

    Pardon?

    By Blogger hashfanatic, at 25 July, 2007 14:26  

  • TC.

    try to debate me, wanna be punk rocker.. I will bury you as I always do. I sense your jealous, that I'm a lot smarter than you.
    ANARCHY!!
    Jeez, what a sissy. Only a true coward, covers themselves up in such high school rebellion symbols!! Anarchy man!!!! Get a life, traitor

    if you can scrape together more than 2 coherent thoughts, maybe one day I will invite you on the podcast, now ranked in the top 100 on I-tunes. I doubt you can do it... I know you can't string together 2 ideas.

    By Blogger Minister of Propaganda, at 25 July, 2007 14:29  

  • I love the old Anti-semetic argument.
    GET A LIFE


    GET A LIFE

    ANARCHY MAN!!!!! GREEN DAY AND THE RAMONES ROCK!!!!

    i was not going to say it but why not....... you started with me.

    I think your "punk rock" image is veiling your closeted homosexual tendencies!

    Never pick a fight with me TC, I will always get the last word, you Anti-american slime

    I will shame your entire existance Mr.anarchy. I will mock you into submission, pillow biter

    By Blogger Minister of Propaganda, at 25 July, 2007 14:33  

  • Benson said: (That is attribution you freak)

    "Ah HA! Know we know where MOP gets his terrific grammar and spelling skills - from none other than Brooklyn College."

    It is correct to say "now we know" not "know we know" you fat, filthy plagiarizing, blogging degenerate.

    By Blogger elmonica, at 25 July, 2007 15:41  

  • Elmonica,
    funniest post in weeks. I did not catch that glaring error. good stuff.

    By Blogger Minister of Propaganda, at 25 July, 2007 16:47  

  • MoPee?
    Your pathetic little podcast would have to pay guests to feature entertainment like me intellectually smacking you around for public consumption.

    You think you're badass because some dumb metric says you barking into a microphone draws a modicum of attention? So does a train wreck, toots. Betweeen my various endeavors I sell (after teaxes) roughly sixty seven grand's worth of materials people read per year; what's your talking to yourself earn other than giving you a chubby while sipping ripple in a dive bar?

    hashfanatic at least has the balls to come in my backyard and cross swords. You? A gutless twink curled up in a basement, calling people out from under your Momma's warm embrace?

    You're not even in my league, kiddo.

    By Blogger Unknown, at 25 July, 2007 17:29  

  • "...I sell (after teaxes) roughly sixty seven grand's worth of materials people read per year..."

    Oy.

    By Blogger hashfanatic, at 25 July, 2007 18:14  

  • How is TC's blog? Anyone care to offer a critique?

    I would read it myself but I got my hands full trying to clean up Benson's blog.

    By Blogger elmonica, at 25 July, 2007 18:59  

  • The problem is...25-54 is not the high-priced market anymore.

    It's 35-64. Until they start dying, 35-64 is going to be the big demographic to pander to. And they, the 35-64, listen to talk radio.

    25-54...their listenership is at an all-time low. Why should people bother looking at 25-54 when no one listens?

    By Anonymous Anonymous, at 25 July, 2007 21:42  

  • "...25-54 is not the high-priced market anymore..."

    Really, Gomi? Ya think?

    In NEW YORK??

    By Blogger hashfanatic, at 25 July, 2007 22:30  

  • Yomi,
    Nice blog. I guess the fact Townhall.com didn't have room for you anymore really disrupted your blogging routine. Can we hope to get another post from you in the next 6 months?

    By Blogger elmonica, at 25 July, 2007 23:44  

  • "I guess the fact Townhall.com didn't have room for you anymore really disrupted your blogging routine."

    Elmonica, you should check out the lightweight blogrolls of some of these mooks.

    I personally loved fudgie's recommendation of "his friend, Hugh Hewitt" on Gomi's comments!

    Oddly, Benson-hoist lists Hughie on his as well....

    BUT, the Star-Tribune is a "biased source"....priceless!

    God, Deliver us from this evil.

    By Blogger hashfanatic, at 26 July, 2007 00:03  

  • Oh yes Hash. Blogrolls are often amusing as well as many of those other links.

    Take Maloney for example. He has got all those links to the right column making a total cluster frak of the web page in an attempt to gain hits to his site. It looks totally cluttered and unprofessional and increases the time it takes for readers to open his web page.

    I also like the fact he is a Hot Air "Affiliate". Whoa!! Is that a revolutionary idea in Blog marketing or what? How many extra hits has that generated for you Maloney?

    By Blogger elmonica, at 26 July, 2007 01:16  

  • Yes, 25-54 is not the high-priced market ANYWHERE in America. Now, how do people know this:

    1) Take a look at the demographic of people who now listen to radio. The majority of Radio listeners are in the 35-64 range. That's Boomers and Gen Y.

    2) The demographic that has money to burn is the 35-64 range, and they have much more money than the 18-34 demographic has.

    3) New York is a broad population, but a large number...the majority, are over the age of 35.

    And thank you for frequenting my blog, though it is quite unnecessary. I blog when I feel like it, and have to answer to no one.

    Isn't it great?

    By Anonymous Anonymous, at 26 July, 2007 04:46  

  • Gen Y should actually read to Gen X, BTW. Made a mistake there.

    Gen Y is the iPod Generation.

    By Anonymous Anonymous, at 26 July, 2007 04:49  

  • "2) The demographic that has money to burn is the 35-64 range..."

    Obviously, you don't know many New Yorkers...

    Or perhaps only "conservative" ones?

    3) New York is a broad population, but a large number...the majority, are over the age of 35.

    Not really, particularly when you take into account passive listeners, and the fact that it is only certain New York suburbs that are infested with conservatives.


    "And thank you for frequenting my blog, though it is quite unnecessary."

    I'll be the judge of that...


    "I blog when I feel like it, and have to answer to no one."

    We'll see...


    "Isn't it great?"

    You think so, huh? :)

    By Blogger hashfanatic, at 26 July, 2007 13:30  

  • Hashfan,

    Please keep the invecture out of the debate. We're having a go at the facts.

    As far as New York is concerned, it is not unique from other cities. The thing to remember is that when I say 35-64, I'm not just talking about talk radio. I'm talking about ALL radio. 35-64 is the age group that listens to radio the most.

    18-34's numbers for radio listening have dropped almost 22% over the last 4 years. Why? The iPod.

    Boomers and Gen X are the ones that listen to radio, in general. And the 35-64 demo is now the major money demo. And it just happens to be that talk radio gets a high percentage and portion from the 35-64 Demo.

    By Anonymous Anonymous, at 26 July, 2007 15:22  

  • "Please keep the invecture out of the debate..."

    If only I knew exactly what that was...

    "We're having a go at the facts."

    Request denied.

    "As far as New York is concerned, it is not unique from other cities. "

    And if your brain were to be transplanted into a bird, the bird would fly backwards.

    Absolutely the stupidest comment I've seen yet here (and that encompasses a wide array...)

    NO OTHER MARKET IS COMPARABLE TO NEW YORK in America, when it comes to dollar values, billables, market segmentation, etc., and all I can say is, if the decision-makers in corporate radio are comprised of yokels, hipper-than-thou foreign types and also-rans from second-rate backwaters, no WONDER the New York radio market is in the state that it is.

    "The thing to remember is that when I say 35-64, I'm not just talking about talk radio."

    You have mentioned this no less than three times. We can count, we get the demo you're highlighting, we UNDERSTAND you.

    It's simply that I humbly do not agree with your add-water-and-stir assessment.

    "18-34's numbers for radio listening have dropped almost 22% over the last 4 years. Why? The iPod."

    And because their politics, and several segments of musical taste are completely ignored in New York.

    But, no, we'll go with the iPod.

    That explanation is so much more edgy, so very Williamsburg.

    "Boomers and Gen X are the ones that listen to radio, in general. And the 35-64 demo is now the major money demo. And it just happens to be that talk radio gets a high percentage and portion from the 35-64 Demo."

    Everywhere else BUT New York.

    By Blogger hashfanatic, at 26 July, 2007 18:44  

  • "Malzberg, I once was on his show on WWRL, he cut me off, talked over me, and Karen hunter yelled at him for being rude. Malzburg, funny story, when I went to college, I worked for the radio station (Malzburg was an alumni) and we called him for a station fundraiser, he did not even contact us."

    MOP, I was listening to the disgusting filthmonger Malzberg earlier, and decided to check out his website.

    RIOT!

    Apparently, he uses the same amount of Aqua Net hairspray on his poofy, teased do, that his geriatric listeners do!

    What a soft, whiny, arrogant little snotnose POS.

    To think of the audacity of the wingnuts busting on EDWARDS!

    By Blogger hashfanatic, at 26 July, 2007 22:19  

  • WHERE IS THAT GUTLESS SLUG MoPEE?

    Y'know something, little kid? I'm gonna start my own intenet radio show just so I can destroy your demo....

    In like, September. Right now I got better things to do.

    and Elmo? Just hit the links, baby.

    By Blogger Unknown, at 27 July, 2007 00:46  

  • Benson,
    We have a new word you can incorporate into your hypocritical error-filled rants (whether it be comments or blog posts). That word is :

    INVECTURE

    Don't ask me what it means but it sure sounds good.

    By Blogger elmonica, at 27 July, 2007 17:37  

  • hashfan,

    New York city's radio consumption is DOWN 17% from previous years. Billables are DOWN 42%.

    Los Angeles is in the process of taking New York's #1 spot. And you're telling me that 35-64 is not important?

    I'd suggest you just thank me, and move on your way, because you seem to have no experience on how things work in radio.

    By Anonymous Anonymous, at 29 July, 2007 00:00  

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