WA: Seattle P-I Still Losing Readers

The Seattle Post-Intelligencer just can't seem to stop bleeding readership these days.

While stubbornly holding on to ever more leftist and partisan stances on every issue, readers vote with their feet, saying good riddance to the rag.

From a high several years ago at a level nearly tied with the Seattle Times at around 200,000 each, the P-I has now fallen to just 145,964 in the latest reporting period. The Times, meanwhile, has grown to 231,000.

The gains for the Times haven't helped the bottom line, however, the Times has announced another ugly round of layoffs, affecting 99 staffers.


(Oregon Live)

The Times is owned by the Blethen family of Seattle, with a 49.5 percent share held by Knight Ridder. Under the JOA, The Times handles printing, distribution and advertising at both papers in exchange for 60 percent of the joint revenues.

As of November, the Audit Bureau of Circulations said the Seattle Times reported a Monday-Friday circulation of 231,051, while the P-I reported weekday circulation of 145,964.