The Radio Equalizer: Brian Maloney

25 July 2007

Radio Ratings Released In Los Angeles, San Diego, Chicago


In New Ratings, News - Talk Surging Nationwide

Day two of radio ratings releases for major cities brought more good news for big news- talk stations. With data now available for Los Angeles, Chicago, San Diego and Milwaukee, it's celebration time for the format.

Will this performance again stir up the Fairness Doctrine supporters on Capitol Hill?

Again, these quarterly figures are critical for stations because they are used to set advertising rates, as well as industry bragging rights. The numbers listed below represent all listeners 12 and older, we will update later with the even more important 25-54 data.

In Los Angeles, KFI turned in a flat performance but moved up to third place overall in the region with a 4.2 share of the audience. Long- suffering KABC posted its biggest gain in some time, rising to 16th place with a half- share increase. And making up for yesterday's libtalk's losses in New York City, "progressive" talker KTLK rose to a 1.1 share, up from a 0.6 in the previous report.

In Chicago, WGN-AM realized its customary baseball bump- up to take first place, while conservative news- talker WLS increased from 3.3 to 3.6, good for a seventh place tie.

San Diego's KOGO, the home of Rush Limbaugh and other conservatives, rose from 3.7 to 4.3, giving it a fourth place tie. Rival KFMB-AM was up slightly and took ninth. Libtalker KLSD tanked, falling from 2.2 to 0.9.

Milwaukee's WTMJ-AM surged, up almost two full shares, for a first place rocket- ride. Competitor WISN turned in a rare loss for the format, down almost a share and locking in seventh overall.

We'll have more data as it becomes available.

FOR Boston- area talk radio updates, see our other site. New: Judge Maria Lopez gets what she deserves.

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  • Brian, you win this round.

    Limbaugh, Hannity, KFI still riding high.

    But KTLK is not dead yet. Ratings almost doubled. And they're the sixth highest rated station on the AM side, out of about 15 stations. Let's see what happens next.

    By Blogger Scott, at 26 July, 2007 01:44  

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