Libtalker Ed Schultz Sees MSNBC Ratings Plunge

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With Libtalker's Hire, NBC Suits Make Bad Call







When former Air America host Rachel Maddow briefly rode a wave of cable ratings "success" before the presidential election, the drive-by media couldn't get enough, smothering her in fawning coverage that has only recently subsided. Hey, it's not often that one of their own actually generates an audience, even if just for a brief period.

Now that one of liberal talk radio's key figures has absolutely bombed on cable, however, the mainstream media hasn't a word to say about it. In this case, it's hot-headed Ed Schultz, who has taken a small MSNBC audience base and rendered it truly invisible, with ratings barely perceptible even when analyzed by a microscope.

If the formerly Fargo-based faux populist and paid union hack has an excuse, it's that MSNBC's overall audience has dropped like a rock since the Obamist regime took over in January.

In both the key 25-54 and overall audience demographics, the far-left NBC outlet is losing big to its competitors, especially FOX News Channel, often attracting one-half or even one-third of the latter's viewership. That includes declining figures for Maddow.


Standing out like a sore thumb, however, is Schultz's performance to date. On Friday, his worst day so far, he scored the lowest 25-54 ratings of any cable news show between 6pm and midnight: just 75,000 average viewers nationwide. Overall, it wasn't much better: 365,000. For every person watching the Ed Show, there were more than four tuned into his competition at FOX.

And even Maddow's declining numbers look positively robust next to Big Eddie's: she beat him nearly four to one as well.

Unless Schultz can somehow turn around his so-far dismal showing, it's hard to believe NBC can afford to keep his fledgling program on the air for long. Which corporate suit will be first to have his neck chopped off over this bad call?

If and when he is cancelled, can we expect to read about it in the New York Times, home of nearly endless Maddow-fawning? Don't hold your breath.



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