State-Run Media Sidestep Limbaugh Ratings Victory
In Ratings Coverage, Number One Host Nearly Left Out
*** ALERT: LEVIN BOOK OFFICIALLY SELLS ONE MILLION COPIES, YET IGNORED BY STATE-RUN MEDIA ***
When talk radio stations turn in record ratings, how does it occur? Is there some kind of magical force behind the results?
While the state-run media seems unable to solve this grand mystery, your Radio Equalizer can offer a hint, utilizing these two initials: "R" and "L".
That could be a sign your publication is beyond hope. But we already knew that, didn't we?
Yes, the release of Arbitron radio ratings for August 2009 created quite a stir in Los Angeles last week when it was revealed that AM news-talk giant KFI had moved into first place.
But judging by the coverage in the Los Angeles Times, Orange County Register and Los Angeles Business Journal, this feat was somehow accomplished without the help of the medium's star performer, Rush Limbaugh.
In covering the achievement, the latter two publications didn't even mention Rush, while the Times noted Limbaugh only in passing deep into one story and left him out of another entirely.
Is it really that hard to admit Rush could be so popular in their own backyard?
Here's what we know about Limbaugh's contribution to KFI's feat, along with some new details on his performance elsewhere during August:
In Los Angeles, The Rush Limbaugh Show gained a full share point overall, from 5.9 to 6.9 to take first place with a weekly cume of 635,700 listeners. With men 35-64, the jump was from 4.7 to 5.6. In the 11am hour, Rush pulled in a mammoth 6.3.
In San Francisco, it was another big gain on KSFO, from 4.9 to 5.6 and a second-place ranking overall and 332,400 total listeners. In Nancy Pelosi's backyard, that's quite an achievement.
In New York City, Limbaugh's audience share grew from 4.7 to 5.4, ranking fourth overall and with 653,500 listeners.
Taking second overall in Chicago on WLS, the program moves from 5.0 to 5.3 to rank second with 319,700 tuning in. With men 35-64, it's a 5.7 to 6.0 gain.
Houston delivers huge numbers for Limbaugh, with a 7.2 to 7.4 share gain and 337,300 listeners. With men 35-64, it's a staggering 9.8, up from 9.4 in July.
In St Louis, it's an even bigger victory, with first place and a 10.8 share, up from 9.1 last month, logging 204,400 weekly listeners.
Once again, Rush is number one in Detroit with 7.1 share overall, up from 6.2, 245,600 is the head count.
In Seattle, Rush is number one in his time slot with a whopping 10.1 share on KTTH versus 9.3 in July. Audience is 159,500 in the Puget Sound Area.
Phoenix outdoes even Seattle's tally with an 11.0 share, up from 10.5, good for first place. Head count: 245,600.
San Diego provides another first place finish with a 7.7 share and 134,000 total audience.
As frustration with Obama's policies reached a boiling point during August, Americans clearly turned to Rush for help. Apparently, the state-run media has yet to take notice.
FOR New England regional talk radio updates, see our other site.
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