The Radio Equalizer: Brian Maloney

13 July 2005

Odd New Christian Talk Network

Bad Ass Christian Talk?

New Religious Format Seeks Audience


Today's All Access online edition contains an ad that had the Radio Equalizer just plain baffled:


CHRISTIAN RADIO NETWORK FOR MEN 25-54


WOW! We still have not found the right guy, who does not sound like he works at Salem. For the last time... if you are a FLAME-THROWING AIR-TALENT who has personality and not a limp-wristed girly man sound, send you're Mp3 now to
programming@centalkradio.com or info@centalkradio.com

Our national network targets christian men 25-54 "No chicks". We pay great not like the other so-called christian radio networks who pay low and bonus with God.

Working for CEN means you can quit the food stamp program you're on while you have been working at those other so-called christian broadcasting companies.


Is this for real? My first thought: wondering if this was a fake ad placed by somebody with an agenda to make Christians look horrible.

The entire ad is a knock on Salem Communications, home to a number of low-rated Christian and secular talk stations. Salem's reputation for low pay is a common perception in the radio industry, whether true or not.

Salem's syndication arm features Michael Medved, Hugh Hewitt and others.

I found the website for this outfit here. Here's what they say they're all about:


At last count there were 72,653,213.5 (approximately) christian men in the United States alone. This is God's army.

Unfortunately his soldiers are unprepared for battle, trying to survive on a diet of commercial radio which drives them to distraction and away from God. With the current state of christian radio programming who could blame them?

There are chrisitian men ready to jump out of windows if they are forced to listen to another Amy Grant song or another preacher peddling prayer clothes and "prosperity". ENOUGH IS ENOUGH, WE'VE HAD IT!

CEN Talk Radio is here to whip God's army into shape by making available funny, intelligent, courageous, God-focused radio specifically designed for today's christian men.

"No Chicks" seems to be their mantra.

There's a full list of programs here, but no indication of where it might be heard. Any stations carrying this? Is this for real, or am I being had?

Is there a big market for bad-ass Christian radio?

13 Comments:

  • It's a fascinating combination of "no way" and "common sense." I mean, really, where is it written that just because you believe in God, you have to have the backbone of a slinky?

    I've always wondered if there were a way for Fish stations to move away from the label while upholding the values to get the real Christian audience.

    Can one be cool and Christian?

    I think it's one of those things that'll never happen until it happens and then everybody will wonder why it didn't happen sooner. Or something like that. Grin.

    Great blog, by the way. I was just dropping by for a look.

    Cheers!

    By Anonymous Anonymous, at 13 July, 2005 19:44  

  • I don't know about the "no chicks" part, but I've often found myself wishing that "Christian" radio stations weren't so terribly lame, so I suppose there is a market. Of course, if what CEN is looking for is a "Christian" Leykis then they're going to be disappointed by poor ratings.

    By Blogger Nathan, at 13 July, 2005 20:25  

  • These are the end times. The rapture is upon us.

    By Anonymous Anonymous, at 13 July, 2005 20:47  

  • Sounds custom made for Doug Giles or maybe someone who's copying Giles' "Clash Radio." If you're not familiar with him, you need to check him out at "clashradio.com/" He's a trip! He also has a column at TownHall.com

    By Blogger rich glasgow, at 14 July, 2005 00:43  

  • Wasn't there a "topical" Christian host a few years ago, Bob Larson, who would sound much like a "let's get controversial" talk host? Abortion,
    satanic lyrics in songs, etc.

    By Anonymous Anonymous, at 14 July, 2005 03:21  

  • Bob Larson's deal was that he was basically selling stuff and promoting his rallies where he would "cast out demons", etc. It
    was brokered time on small religious AM stations in the 80s and 90s. It was not intentionally entertaining -- it just came off that way to a group of people who call themselves "recreational Christians."

    This link has more info:

    http://members.freespeech.org/boblarson/

    By Anonymous Anonymous, at 14 July, 2005 03:43  

  • I listened to the audio of the morning guy and called the 800 number he was giving out. It's a porn line.

    ???????

    By Anonymous Anonymous, at 14 July, 2005 11:25  

  • At the website, there's a full program schedule.

    I think there's a place for edgy, interesting Christian talk. Yes, a lot of it is really boring and aimed only at elderly listeners.

    But the "no chicks" and "limp-wristed" references just don't sound very Christian to me.

    By Blogger Brian Maloney, at 14 July, 2005 13:39  

  • We do need better radio, but did anyone else catch the "CEN"..."SIN"?

    By Anonymous Anonymous, at 14 July, 2005 15:10  

  • How about a show where the host speaks exclusively in tongues?

    By Anonymous Anonymous, at 14 July, 2005 15:36  

  • After the Rapture, can I have your stuff? How about your daughters?

    By Anonymous Anonymous, at 15 July, 2005 16:28  

  • OK, it sounds like the joke is over. The web site links don't go anywhere now. Are they still around?

    By Anonymous Anonymous, at 29 July, 2005 13:42  

  • It was supposed to be up and running August 1.

    By Anonymous Anonymous, at 02 August, 2005 13:43  

Post a Comment

<< Home



 
Page Rank Checker

Powered by Blogger