The Radio Equalizer: Brian Maloney

12 August 2006

Talk Radio, Format Popularity, AM and FM


Despite Mismanagement, Talk Rules Radio

Even the most boneheaded management blunders can't seem to destroy talk radio's continuing popularity, according to a new survey that tracked the favorite formats of listeners (but left out the conclusions we draw from it here).

Despite an increasing number of corporate programming missteps, radio fans still prefer spoken word formats such as news / talk over music, by a large margin.

That's based on "favoriteness" data supplied by Bridge Ratings, which released its findings earlier this week.

In my latest Inside Radio column, the specifics are broken down for analysis. To read it, click here.

With that much loyalty, just imagine what talk radio could do if individual stations were still run by professional programmers, rather than sales managers and corporate suits!

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  • In Kansas City, corporate radio is ruining the programming that used to be at least tolerable.We have one Radio group (CBS Radio) that actually copies the text from the promo's on a competing station that is a 2 station group. The only thing that keeps the ratings up is the daytime talkers, which make up a large chuck of their listeners. With the talk of easing radio ownership even more, it's no wonder people pull out their cash for XM Radio with it's diverse programming, even though the sound quality is barely FM quality.

    By Blogger Owen, at 13 August, 2006 00:52  

  • It looks like the #1 Champion of Talk Radio, Rush Limbaugh, made the right decision in steering clear of satellite radio. He has stedfastedly supported his radio audience and advertisers by refusing to consider moving to satellite.

    On the other hand, some of the "futurists" on this blog have predicted a rosy outlook for satellite radio.


    Satellite radio companies have been suffering heavy losses – and plunging stock prices – even as they continue to add subscribers.

    And a front-page story in Tuesday’s Wall Street Journal warns that the worst may be yet to come.

    "Industry leader XM Satellite Radio Holdings Inc. lost $667 million last year, and rival Sirius Satellite Radio Inc. lost $863 million. The big losses have shaken investor confidence in the industry. XM shares have lost 71 percent of their value this year, and Sirius shares have lost 51 percent."

    "Given current course and speed, there is, in my view, a significant chance of crisis on the horizon,” wrote Pierce "Jack” Roberts, an XM board member who resigned in February.

    By Blogger The Benson Report, at 15 August, 2006 21:01  

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