The Radio Equalizer: Brian Maloney

29 March 2007

NBC News, Imus In The Morning


The Issues We Don't Care About

Q: How does a host know when he's completely lost touch with his audience?

A: When he asks hard- hitting questions about an issue of concern to almost no one.

Today's case- in- point comes from our friend Don Imus, of MSNBC and syndicated radio fame, who had listeners riveted with this grilling of NBC's David Gregory:

(Via TVNewser) Imus asked: "As the chief White House correspondent for NBC News, do you feel in any way responsible for the demise of NBC News and the surge of ABC News and that Charles Gibson now is #1 and you guys are not, you're #2. Do you think any of that is your fault?"

After making an unrelated joke, Gregory said he disagreed with the premise. "There is no demise at NBC News. We're in a competitive environment but I think we're doing just fine," he said.

"You're not #1," Imus shot back. Gregory tried to answer: "We are #1 if you look at--" prompting Imus to say "no you're not."

"Look, this is a competitive environment for Nightly News," Gregory said, "but I think Brian and Alex Wallace, our new executive producer, will focus on... doing what we've been doing and doing it well and we're going to be fine."

Memo to the I-Man: beyond nervous managers at network headquarters, do you really think anybody cares whether NBC News is in first or second place? Why would your audience want to hear about this?

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Imus photo: NY Post


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