The Radio Equalizer: Brian Maloney

26 March 2007

Talk Radio, GOP Presidential Primary Candidates


To Reach The Unswayed, GOP Candidates Utilize Medium

After years of commercial success and a proven ability to influence election campaigns, is the utilization of talk radio by GOP presidential candidates really still considered a novel approach?

From reading this Washington Post item by Chris Cillizza, that's the impression one might obtain. By now, however, hasn't this become routine?

From the post:

Rudy Takes Message to Talk Radio

Continuing his courtship of conservatives, former New York City Mayor Rudy Giuliani is running radio ads on the popular talk radio shows hosted by Rush Limbaugh and Sean Hannity.

"My campaign is about leadership and optimism," Giuliani says in the ad. "We need strong leadership to stay on offense in the war against terrorists."

He also highlights his support for "supply side policies and reduced government spending" to "keep the economy growing."

The commercial ends with a plug for his campaign site --

During the 1990s talk radio became the voice of the conservative movement, and figures like Hannity and Limbaugh remain quite powerful in certain circles. With hours of airtime every day, Hannity and Limbaugh have a huge megaphone for offering their thoughts on the potential 2008 Republican nominees.

If Giuliani can get on their good sides, he may ensure himself hours of free publicity to an attentive audience that makes up a big chunk of the Republican base.

Don't think that's part of Giuliani's calculation? Remember that he announced his candidacy on Hannity's television show.

Did you catch the snide "in certain circles" remark? With tens of millions of fans between them, those are large circles.

In terms of campaign strategy, talk radio ought to be a key element for candidates of either party. For one thing, the medium is excellent for creating effective free media coverage. And more importantly, you're reaching a highly- motivated group of politically- active voters.

In 2007, isn't this obvious, however? Perhaps it is to the rest of us, but candidates can sometimes be surprisingly out of touch. That Rudy's embrace of talk radio is seen as newsworthy means the others may be staying away from it.

In the meantime, the real story this year is the way liberal and conservative bloggers are playing a key role in these contests. Compared to what's going on now, 2004 was a mere dress rehearsal.

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  • Forget radio. The candidates need to focus more on the internet and YouTube...

    This is the future of campaigning...and I don't mean the silly 1984 video on Hillary, but real serious campaigning on the issues.


    By Blogger gary, at 26 March, 2007 23:33  

  • talk radio reaches the dumbest redneck demographic, which is why right wing talk radio has skewed the GOP so red(neck) that Goober himself was elected Presidement. So you have 4 foot wide waddling pasty GOP dirty tricksters like Baloney spinning lies to entice 700 pound trailertrash Bufords into the voting pool.

    By Blogger gregrocker, at 26 March, 2007 23:42  

  • Greg: Your source is????

    From a quick Google search of ("talk radio" demographic) I came up with this from the Nevada Journal

    "TALK-RADIO AUDIENCE FACTS" says the heading, pointing out the upscale demographics of talk radio listeners, and suggesting the latter usually:

    * have an income over $75,000.
    * have graduated college.
    * read a newspaper daily.
    * own their residence.
    * are likely to use the Internet.
    * have opinions that mirror those of the general population.

    Funny, they do not seem to mention the weight of the listeners, which seems to be your preoccupation.

    By Blogger Missouri Show Me, at 27 March, 2007 10:30  

  • Missouri,

    Greg, like Liberal Outlaw, hash, MoPoop, and other left fringe nuts, hate that there is ANY medium like talk radio that affirms the philosophy, values, and ideas of the mainstream of America.

    The left is trying to brainwash Americans that their left wing utopia is the American Dream, not the international hell that it is.

    By Blogger PCD, at 27 March, 2007 10:56  

  • PCD,

    I continue to be amazed at the level of venom and anger some around here and elsewhere have toward talk radio and Fox News Channel.

    You mentioned brainwashing, and I agree that must be it: They fear that thoughts contrary to theirs must not be allowed to survive.

    By Blogger Missouri Show Me, at 27 March, 2007 13:39  

  • Those are some big circles, that's for sure.

    By Blogger Brian, at 27 March, 2007 22:10  

  • brian
    are you the "fredo"
    of your family

    "And more importantly, you're reaching a highly- motivated group of politically- active voters...."

    this statement is true
    of LIBERAL voters
    not what remains of conservatism

    firstly, take the new york market
    giuliani's biggest syncophant
    is john gambling
    and gambling's biggest audience
    are senior citizens

    NEVER has been witnessed
    a more disenchanted right wing
    they regard rudy as a rino
    know kerik will blow his campaign
    out of the water
    know he will do nothing
    on immigration, on taxes,
    interfering with marriage equality

    if anything
    YOU are the fool
    committing to such a candidate
    at such an early stage
    without demanding compromise
    getting your own ducks in a row
    and spouting the same foolishness
    to your own, and expecting them
    to vigorously support you

    better regroup and reevaluate
    while you still have time

    By Blogger hashfanatic, at 28 March, 2007 00:03  

  • >>I continue to be amazed at the level of venom and anger some around here and elsewhere have toward talk radio and Fox News Channel. You mentioned brainwashing, and I agree that must be it: They fear that thoughts contrary to theirs must not be allowed to survive.

    I agree! (All viewpoints tolerated as long as they're liberal.) Also note hashfanatic
    using the "Fredo" image; the classy
    Randi Rhodes made a joke on air about Pres. Bush getting the Fredo
    treatment ("take him out in the boat and phewww!"--gunshot

    If libtalk/AAR eventually succeeds on talk radio, I have no problem with it. The free market speaks.
    I don't go around saying the
    (un)Fairness Doctrine should be brought back (which would silence
    conservative AND liberal talk radio!)

    By Blogger raccoonradio, at 28 March, 2007 05:04  

  • >>talk radio reaches the dumbest redneck demographic,

    Ah, that explains why Air America
    flopped. Got it.

    Bush: If he's so DUMB, how come he WON? Gore and Kerry, by rights,
    are so smart they should have easily won election but they couldn't beat that dummy W. ...What happened,
    dirtytricksters--yeah, they
    took the '06 election off... :)

    By Blogger raccoonradio, at 28 March, 2007 05:07  

  • Saddest thing about 25%ers,

    they think 70-80% of this country are "fringe"

    they just do not get it.
    America has rejected the radical right

    they are so drunk with power and lost in their own spin, they do not realize

    Republican enrollment is at an all time low, and the radical right have become the moonbats

    Talk radio listening right wing freaks, are the FRINGE


    you filthy, little bastard

    By Blogger Minister of Propaganda, at 29 March, 2007 13:00  

  • The disgusting, degenrate far right media, has given this filthy fascist a total pass right now. No mention of his record of police brutality and police murders for 8 years in NYC, no mention of his disasterous work on 9-11, how he seperated the FDNY and NYPD and cost extra lives, he failed on 9-11
    His excusing of police murders, is a HUGE mark against his character. The "liberal" media has trasherd Clinton, Obama, Edwards, Gore (nort even running) and now is doing a job on McCain (he deserves it) his straight talk express has been derailed, buyt not a single word against Adolf Guilliani.
    If the media does not start smearing him, questioning his stance, and his blind loyalty to Bush, Americans are going to have to do it themselves, this sick flunkie, can WIN, because of the media's refusal to cover him.

    They attacked McCain and his love of the Iraqi WAr, but not RUDY, RUDY is 100% pro surge and pro any Busp poicy. Not a single sylabble uttered on the MSM against the man.

    Rudy is a filty fascist, police state freak of nature

    I promise you if he gets in he will destroy America.

    He must be stopped
    any means necessary.
    any means necessary..........

    if the media wont attack him, brave Americans who know the truth must begin their own campaign against him.
    If he gets into office because of the media and their 9-11 fairy tail of Rudy being a hero........ I call on Americans with the guts to take a stand and revolt. No joke, he is an enemy of America, violence might be necessary to stop him from destroying America.

    By Blogger Minister of Propaganda, at 29 March, 2007 13:10  

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