The Radio Equalizer: Brian Maloney

21 April 2006

CBS Radio, Opie & Anthony, Howard Stern, David Lee Roth

HYPE OVERLOAD

On Opie & Anthony Coverage, Complete Media Absurdity





After a full week of obsessing over the fate of Howard Stern's former FM morning show timeslot, the mainstream media is now engulfed by news satellite jocks Opie & Anthony will replace David Lee Roth on seven CBS Radio stations.

One problem: why does the story matter?



Today, even Catholic League President William Donohue got into the act, saying the shock-jock duo has been "forgiven" for their infamous 2002 sex-in-church stunt that got them canned in New York City.

It seems nobody can resist jumping in front of this parade!

Since their ugly New York implosion, Opie & Anthony have been largely forgotten, languishing on satellite radio.

In my latest Inside Radio column, the hype factor is explored in-depth.

What's going on? Can anyone explain why this matters?


Meanwhile, KSFO/San Francisco morning host Melanie Morgan's latest WorldNetDaily column has also been published, with a plea for conservatives to stick together. Read it here.


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4 Comments:

  • The "big" deal is that radio is trying to re-capture Stern's old audience. They didn't follow en masse to Sirius. They didn't listen to DLR. So where did they go? Let's not forget that these "missing" fans are rich in everyone's favorite demo, 18-34 Males.

    It's true this deal covers "only" 7 stations. But those stations cover 20%, if not more, of the country. And if O&A do improve the ratings picture, you can be sure they'll be picking up Howard's old affiliates.

    By Blogger BF, at 21 April, 2006 15:11  

  • I haven't forgotten about O and A. In fact I got XM a few years ago and found out O and A were on there. There show has never been better. They've grown out of stupid little silly bits and I believe they deserve more attention for whats happening because they are replacing howard stern. Not only are they replacing someone who hated them and has admitted it they are going back to a company where they were fired for being over the top and out doing howard.

    In the end it seems howard lost. he has few listeners not that i know what o and a have but it sure as heck gonna be a larger audience now that they are back on terresterial radio.

    I think its howard no one cares about anymore. David lee roth won't even bee a footnote.

    By Blogger aaaaaaaassssss, at 21 April, 2006 15:13  

  • "No one ever went broke underestimating the taste of the American Public."

    H.L Mencken

    By Blogger Lokki, at 21 April, 2006 16:08  

  • Two words:
    Morning Sedition

    By Blogger @whut, at 21 April, 2006 23:25  

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